The Ultimate Messi Experience
Enter to win the Messi Sweepstakes! One lucky winner and a guest will score the ultimate prize—a Messi meet and greet, including airfare and a stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino, Hollywood, FL.
Summer Escape
Best Summer hotel deals are here. Enjoy savings of up to 20% at participating Hard Rock Hotels & Casinos and up to 55% at Hard Rock All-Inclusive Resorts worldwide. Limited time offer. Book Now!
Download Jackpot Planet
For Your Shot at $4,500!
Download Jackpot Planet and enter the Goal Rush Giveaway for your shot at $4,500! Visit the Giveaway Center to track your progress and spin all of June. Every 50 spins earns 1 entry, up to a maximum of 500 entries. The net is wide open—don’t miss your chance!
All Teams. One Place.
Shop the 2026 tournament collection which brings bold country colors with athletic jerseys, built to go beyond the final whistle!
Whatever U do, get rewarded
Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.
Member Benefits
Enjoy an array of benefits and services at over 150 participating locations across the globe. Discover endless possibilities and make every moment unforgettable.
Earn Unity Points
Whether you’re gaming, dining, shopping or staying at participating locations, you’ll earn more so you can get more.
Redeem Unity Points
Your Unity Points can be used like regular dollars on qualifying purchases at our participating restaurants, bars, hotels, lounges and retail stores. Check out the list of participating locations.
Explore Our Destinations
No matter where you are in the world, there's always a Hard Rock nearby, waiting for you to discover its music-inspired themes, captivating artistry, and iconic memorabilia.
Join Unity
Rewards are waiting for U.
Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.
First-time online user?
Complete your signup and activate your online account today.
Download the Unity App
See all Unity has to offer —at your fingertips.
The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.
