He’s back on stage and taking an ever bigger bite.
Introducing the KISS collaboration, inspired by the tours,
artwork, and imagery fans grew up with, keeping the
focus on the band’s story—not just the logo.
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Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.
Enjoy an array of benefits and services at over 150 participating locations across the globe. Discover endless possibilities and make every moment unforgettable.
Whether you’re gaming, dining, shopping or staying at participating locations, you’ll earn more so you can get more.
Your Unity Points can be used like regular dollars on qualifying purchases at our participating restaurants, bars, hotels, lounges and retail stores. Check out the list of participating locations.
No matter where you are in the world, there's always a Hard Rock nearby, waiting for you to discover its music-inspired themes, captivating artistry, and iconic memorabilia.
Prepare to be dazzled by our legendary lineup, strategically located between the vibrant Theatre District and the iconic Radio City Music Hall. Learn More
The all-new Seminole Brighton Bay Hotel & Casino includes the first hotel to open on the Brighton Seminole Reservation. Learn More.
Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.
First-time online user?
Complete your signup and activate your online account today.
The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.
