Whatever U do, get rewarded

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.

Explore Our Destinations

No matter where you are in the world, there's always a Hard Rock nearby, waiting for you
to discover its music-inspired themes, captivating artistry, and iconic memorabilia.

View All Destinations

Unity stacked cards

Join Unity

Rewards are waiting for U.

Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.

Create your new account now

First-time online user?
Complete your signup and activate your online account today.

Horizontal Card

Download the Unity App

See all Unity has to offer —at your fingertips.

The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.


Download Unity by Hard Rock at the App Store Download Unity by Hard Rock at the Google Play Store