UNITY™ BY HARD ROCK PRIVACY POLICY

Last Update: April 24, 2026

INTRODUCTION

1. This Privacy Policy is administered by Seminole Hard Rock Support Services, LLC, d/b/a HR Unity Global Services, 5701 Stirling Road, Davie, Florida 33314, United States of America (the “Program Manager”) on behalf of Hard Rock Affiliated Parties.

2. This Privacy Policy applies and governs when you:

1. access or use the Unity Program Website (the “Program Website”) at unity.hardrock.com;
2. download, access, or use the mobile applications made available by us in connection with the Program; or
3. use our products or services in relation to, or in connection with, the Program.

3. This Privacy Policy explains how we may collect, use and share (collectively, “Process”) your Personal Information in relation to, and in connection with, the Unity by Hard Rock loyalty program, which is also known as Unity™ or as Unity by Seminole Gaming™ (collectively, the “Program”).

4. This Privacy Policy also provides information about your rights with respect to your Personal Information and how you can contact us if you have any concern or questions about your Personal Information.

5. The Program Manager is the data controller of your Personal Information under the Program. This means, in relation to the Program, that the Program Manager has overall say and control over the reason and purposes behind the collection of your Personal Information and the means and method of any processing of your Personal Information.

6. When you visit the Program Website, use Apps in connection with the Program, use any product, service, or benefit of the Program, or interact with us, and provide your Personal Information to us, your Personal Information will be processed in accordance with this Privacy Policy.

7. You acknowledge that we shall, in accordance with the terms of this Privacy Policy, use any Personal Information already held or obtained in connection with, or as a result of, you being a member of, or participating in, a pre-existing rewards or loyalty program, including, without limitation, any one or more of the following rewards or loyalty programs: (i) Seminole Wild Card; (ii) Hard Rock Rewards; (iii) Wild Card Rewards; or (iv) Hard Rock Casino Northern Indiana Loyalty Program.

8. We may collect certain Personal Information about you to provide you with the services, features and benefits of the Program and also to facilitate our relationship with you in connection with the Program. Providing Personal Information is optional. You may choose not to provide the requested Personal Information; however, you may not be able to access and use some or all of the features or benefits of the Program for which your Personal Information is required.

9. We may update this Privacy Policy at any time, and any updates to this Privacy Policy will be effective on the date specified in the updated Privacy Policy.

10. Where additional detailed information is needed to explain our privacy practices, we will provide such information in supplementary privacy notices.

11. This Privacy Policy does not apply to information collected by any third party, including, but not limited to, a third-party website, third-party applications, or third-party advertising that may link to or be accessible from or on the Program Website or the Unity Apps. Please review the privacy policies of any third-party website or application for more information about how they process your Personal Information.

12. This Privacy Policy is provided in a layered format so you can click through to the specific sections of this Privacy Policy. Alternatively, you may view and/or download a Portable Document Format (.pdf) version of this Privacy Policy here.

Definitions

13. In this Privacy Policy, the following words shall have the following meanings:

14. In this Privacy Policy, a reference to “Section” or “section” is a reference to a Section of this Privacy Policy; and words importing the singular include the plural and vice versa.

WHEN AND HOW DO WE COLLECT YOUR PERSONAL INFORMATION.

15. We may collect your Personal Information directly from you when you:

1. access or use the Program Website;
2. download, access or use the Unity Apps;
3. register to become a Member of the Program and create your Account;
4. change your personal details in your Account profile on the Program Website, the Unity Apps, or by contacting Unity Customer Care;
5. participate in the Program, including earning Tier Credits, Unity Points, receiving other Program Benefits or other offers or promotions;
6. receive Tier Credits;
7. receive and redeem Unity Points;
8. receive additional Program Benefits that may apply to you;
9. use your Unity Card for Game Play;
10. perform, manage, view your transactions in connection with the Program on your Account;
11. use your Account to make a reservation or booking at a restaurant, hotel, or any other activity (e.g., a concert, show tickets, tours);
12. apply for a digital wallet;
13. purchase or sell any virtual goods or items;
14. use any of our products or services at a location that accepts our products or services (such as a co-branded payment device or credit card);
15. enter a contest, promotional program, or survey launched or sponsored by the Program;
16. participate in a Program event or an event sponsored by the Program;
17. contact Unity Customer Care;
18. contact us by letter, email, telephone, text, chat, or through any other written and verbal communications (digital or otherwise);
19. request information about our products or services, a Participating Location, the Program Website, the Unity Apps, or the Program;
20. you request marketing information or other promotional material to be sent to you;
21. allow someone to act on your behalf to provide us your Personal Information, including for a reservation at a restaurant or for a hotel booking;
22. connect with us via social media or you post content on Unity social page or a third-party social media website in connection with the Program; or
23. interact with us or our staff during your visit to a Participating Location, or during the use of digital or online services that we provide.

16. We may also collect your Personal Information indirectly from publicly available sources and third parties, including, but not limited to, the following:

1. public databases, joint marketing partners, or other third parties;
2. organizations which provide credit information and credit references;
3. organizations involved in fraud prevention and detection;
4. family and friends (for example, when a family member or friend checks into a hotel room on your behalf), or a travel agent, or an employer who makes reservations on your behalf;
5. companies with whom we partner to provide you with goods, services, or offers based on your activities or experiences at a Participating Location;
6. one of our Marketing Brands;
7. Internet-connected devices and our networks available at Participating Locations. For example, if you connect a device to the hotel’s Internet, we may tailor information or services offered to you for a better experience; and
8. organizations or services that share information with us that is permissible under their own privacy policy (such as our marketing partners or social media platforms).

17. ARTIFICAL INTELLIGENCE (“AI”) ASSISTANCE

We are dedicated to delivering exceptional service and support to our guests. To enhance your experience, we use AI-powered tools to help with your questions, give you quick answers, and guide you through our services as needed.

Here’s what you need to know about how we use AI Assistance:

1. No Personal Information Collection or Training: We do not collect nor train our assistants with your Personal Information. All data processed remains separate from any Personal Information.
2. Preference-Based Assistance: We may consider your anonymized preference data to provide more relevant answers to your queries, always under strict privacy controls.
3. Non-Personal Information Usage: We may use non-Personal Information to improve our AI tools, personalize user experiences, and improve responses and accuracy.
4. Compliance and Security: We follow all applicable data protection laws and information security standards to safeguard any data processed by our AI systems.
5. Disclaimer: While our AI tools are designed to enhance your experience, they may not always provide complete accuracy.
6. User Consent and Control: By using our AI assistance features, you consent to the processing of anonymized data as described.
7. Supplementary Human Support: We are using Chatbots, and Phone Assistants that may be integrated into services you request via SMS, our website, or phone. While these tools can handle many tasks efficiently, they are not human agents. If your query requires a personal touch, our dedicated human representatives are always here to help.

COOKIES AND OTHER AUTOMATED TECHNOLOGIES.

18. As you interact with the Program Website or the Unity Apps, we will automatically collect technical data about your equipment, browsing actions, and patterns. We collect this information by using cookies and other automated technologies as described in Sections 19 through 39. We may also receive technical data about you if you visit other websites employing our cookies. We may use such information to analyze the use of the Program Website and improve its features and performance to provide you with a better browsing experience.

(a) Cookies.

19. The Program Website uses “cookies” to help us understand which parts of the Program Website are the most popular and the preferences of Program Website users. We may also use cookies to study traffic patterns on the Program Website, to improve its functionality and usability, to improve the effectiveness of our communications with users, to customize your experience, and to provide greater convenience to you during your interactions with the Program Website.

20. A cookie is a unique alphanumeric identifier that websites use to help identify the number of unique visitors to a website, whether or not those visitors are repeat visitors, and the source of the visits. If you prefer to disable cookies, you may do so through your web browser’s security settings. Please note that certain features of the Program Website may not be available once cookies have been disabled.

21. We may use two types of cookies: (i) Session cookies; and (ii) Persistent Cookies. Session Cookies and Persistent Cookies are categorized as: (a) Strictly Necessary Cookies; (b) Performance Cookies; (c) Functional Cookies; and (d) Targeting Cookies.

22. Session Cookies. Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session or while you are visiting the Program Website. If you have logged into your Account, this allows us to process your online transactions and requests, and verify your identity as you navigate through the various online pages. If you have disabled your Session Cookies as a guest without logging into your Account, your choice will only be effective for that single session, and you will need to opt-out again.

23. Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your device.

24. Strictly Necessary Cookies. Strictly Necessary Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. Strictly Necessary Cookies do not store any Personal Information.

25. Performance Cookies. Performance Cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Program Website. They help us to know which pages are the most and least popular and see how visitors move around the Program Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow Performance Cookies we will not know when you have visited our site, and we will not be able to monitor its performance.

26. Functional Cookies. Functional Cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow Functional Cookies, then some or all of these services may not function properly.

27. Targeting Cookies. Targeting Cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. Targeting Cookies do not store directly Personal Information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

(b) Clear GIFs or Web Beacons.

28. Clear GIFs (also known as web beacons, web bugs, or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s internal storage, clear GIFs are embedded invisibly on web pages. We may use clear GIFs in connection with the Program to, among other things, track the activities of Program Website visitors, help us manage content, and compile statistics about Program Website usage.

29. We and our service providers also use clear GIFs in HTML emails to our guests, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

30. Some of our email communications to you may contain links to content on the Program Website. When you click one of these links, it passes information through the Program Website web server before you arrive at the destination web page. We track this click-through data to help determine interest in particular topics and measure the effectiveness of our communications.

31. If you prefer not to be tracked, simply avoid clicking text or graphic links in emails you receive from us. In addition, you may view and change your preferences at any time by using the ‘Privacy Settings’ in your web browser.

(c) Server Log Files.

32. The Program Website gathers certain information automatically and stores it in log files. This information includes internet protocol (“IP”) addresses, browser type, operating system, internet service provider (“ISP”), referring/exit pages, date/time stamp of access, and clickstream data, and information about the content you view on the Program Website. When you visit the Program Website, the servers automatically log your IP address, the time and duration of your visit, and the time and duration spent on the pages of the Program Website which you view. If you arrive at the Program Website by clicking a paid advertisement or a link in a communication, then the server will capture information that tracks your visit from that link. If you arrive at the Program Website by clicking on a non-paid source, such as a search engine result or link on another website, the server captures information that tracks your visit from that source, to the extent available. The server also captures information from direct traffic. The server log files are not analyzed with respect to individuals.

(d) Geolocation.

33. If you have provided permission (opt-in) through the Unity Apps on your mobile device to allow us to collect location information, we may obtain your physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. We may use the geolocation features and geolocation information that is collected to provide you with information regarding Participating Locations, events, and promotional offers in, or near, your area or current location.

34. You are able to withdraw your permission for us to acquire physical location information from your mobile device through your mobile device settings at any time. If you have questions about how to disable your mobile device's location services, we recommend you contact your mobile device service provider or the mobile device manufacturer.

(e) Do Not Track Signals.

35. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in the Cookies Section of this Privacy Policy (e.g., by disabling cookies). Please note that we do not collect, and are not aware of third parties that collect, Personal Information from users of the Program Website, or about their online activities on third party websites.

(f) Third-Party Analytics.

36. We use automated devices and applications, such as Google Analytics, to evaluate usage of the Program Website, Unity Apps, and our online services. You can learn about Google’s practices by clicking on https://policies.google.com/privacy, and you may opt out by downloading the Google Analytics opt-out browser. The server also captures information from direct traffic. We use these tools to help us improve the Program Website, Unity Apps, our online services, and your user experiences. These devices and applications may use cookies, tracking pixels, and other tracking technologies to perform their functions. We do not share your Personal Information with these third parties.

(g) Unity Apps.

37. When you download or register to use the Unity Apps, you may submit Personal Information to us such as your name, email address, phone number, username, password, and other registration information.

38. Further, when you use the Unity Apps, we may collect certain information automatically, including technical information related to your mobile device, your device's unique identifier, your mobile network information, the type of mobile browser you use, and information about the way you use the Unity Apps. This information may be used to improve our services and offerings.

39. Only after you have consented to such collection, we may also collect information stored on your device, including contact information, geolocation information or other digital content.

PURPOSE OF PROCESSING PERSONAL INFORMATION & THE TYPES OF PERSONAL INFORMATION PROCESSED.

40. The table below sets out: (i) the purpose of processing activity; and (ii) the types of Personal Information that we may collect and Process.

41. The legal bases for our processing activities include processing: (i) pursuant to your consent; (ii) as necessary to comply with our contractual obligations to you; (iii) as necessary to comply with our legal obligations; (iv) as necessary in order to protect your safety or other vital interest, or the safety or other vital interest of other persons; and (v) as necessary for the purposes of our legitimate business interests, or the legitimate business interests of a third party.

MARKETING COMMUNICATIONS AND YOUR COMMUNICATION PREFERENCES.

42. We may send you marketing communications relating to, or in connection with, the Program, including, but not limited to, about promotions, offers, contests, products or services (those that we offer now or plan to offer), and generally, anything that we believe may be of interest to you relating to, or in connection with, the Program.

43. You may define or update your communication preferences in terms of: (a) whether you wish to receive such marketing communications; and (b) if you receive such marketing communications, the manner in which those marketing communications are received by you from the options available in your online Account (e.g., by physical mail or email). You can select or update your communication preferences directly in your online Account (which can be accessed from the Program Website or through the Unity Apps) or you can contact Unity Customer Care by telephone at +1 (888) 519-6683 or by email at [email protected].

Promotional Offers.

44. We may use your Personal Information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services or offers may be relevant for you, and based on that, we may send you promotional offers (we call this marketing).

45. You may receive certain marketing communications from us if you have requested information from us, or purchased goods or services from us, and you have not opted out of receiving marketing communications or if you have expressly agreed to receive marketing communications. Hard Rock offers our customers mobile marketing messages. See terms of use for this service by clicking here.

Third-Party Marketing.

46. In order to provide you with the highest level of products and services, we may share your Personal Information with carefully selected third parties, who may communicate directly with you. In some jurisdictions, data privacy laws may require us to obtain a separate consent before we do so. You can always choose whether to receive any or all of these communications by contacting us as described in this Privacy Policy. Alternatively, you can express your preference by clicking on the “unsubscribe” link contained within any applicable marketing email sent to you.

Communication Preferences.

47. You can change your marketing communication preferences (including stopping marketing communications) at any time by: (a) logging into your online Account (using the Program Website or the Unity Apps) and selecting or unselecting the relevant boxes; or (b) contacting us. Alternatively, you can request that marketing emails are no longer sent to you by clicking on the “unsubscribe” link contained within any applicable marketing email sent to you.

48. Please note that if you have requested that that marketing communications are no longer sent to you, you will still continue to receive communications from us: (a) in connection with the operation of the Program and your Account, and any changes thereof; and (b) any transactional information (such as details of any products or services requested or obtained from us).

49. If you have given us your consent to provide your Personal Information to third parties for marketing purposes, you may withdraw your consent at any time by: (a) completing and submitting the online form Exercising My Rights ; or (b) by calling our toll-free number at 1-833-970-1536.

50. We offer our customers mobile marketing messages. See terms of use for this service by clicking here.

WHO WE SHARE YOUR PERSONAL INFORMATION WITH AND WHY.

51. We may share your Personal Information with certain third parties and for specific purposes. The table below describes the recipients to whom we may disclose your Personal Information and for which purpose.

52. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

53. We may disclose your Personal Information to third parties if necessary or appropriate: (a) to comply with Applicable Laws, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce the Membership Terms; (e) to protect our operations, such as in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock; (f) to protect the rights, privacy, safety or property of the Hard Rock Affiliated Parties, you or others; (g) to protect any tangible or intangible property of the Hard Rock Affiliated Parties; (h) to allow us to pursue available remedies to protect our interests or those of our Members; and (i) to prevent or limit any damages that we may otherwise sustain.

54. We may also share your Personal Information with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Information in the same way as set out in this Privacy Policy.

55. We may sell your Personal Information to third parties with whom we may partner in order: (a) to provide you with a better guest experience; or (b) for you to receive offers from those third parties that we believe may be of value to you. As of the effective date of this Privacy Policy, we have not sold any of your Personal Information.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?

56. We will only retain your Personal Information for as long as reasonably necessary for the purposes for which we collected the Personal Information, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

57. To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we Process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements. Notwithstanding, as a general policy, we do not retain Personal Information for longer than seven (7) years.

58. In some circumstances we will anonymise your Personal Information (so that it can no longer be associated with you) for historical research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

59. When we no longer need to Process or retain your Personal Information, records, both physical and electronic, will be destroyed.

CHOICE.

60. If Personal Information covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the Personal Information was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your Personal Information so used or disclosed. Requests to opt out of such uses or disclosures of Personal Information should be sent to us as specified in the “How to contact us” section below.

We will ask for your permission before using your Personal Information for any new, materially different purpose or before sharing your Personal Information with a third party that is not our agent in a way that it is not disclosed in this Privacy Policy.

You can exercise this choice (opt out) by contacting us using the method described in the "How to contact us" section.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION.

61. As a global organization, we may internationally transfer your Personal Information we collect between the Hard Rock Affiliated Parties (including Hard Rock’s headquarters in the United States), Participating Locations, service providers, and third-party partners.

62. We may store and/or Process your Personal Information in the United States, or in Canada, or in other jurisdictions.

63. Some of the jurisdictions to which Personal Information is transferred may not provide the same level of privacy protection as your local jurisdiction. However, whenever we transfer your Personal Information outside of the European Economic Area (the “EEA”) or the United Kingdom (UK), we rely on the EU-US Data Privacy Framework (DPF) and the UK extension to the EU-U.S. DPF, as described in the following section and, in the event of its future invalidation, we implement adequate safeguards in accordance with Applicable Laws in order to ensure a similar degree of protection as the country of origin.

EU-U.S. DATA PRIVACY FRAMEWORK (DPF), UK EXTENSION TO THE EU-U.S. DPF AND SWISS-U.S. DATA PRIVACY FRAMEWORK (SWISS-U.S. DPF) COMPLIANCE

64. Seminole Hard Rock Support Services, LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.?We have certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of Personal Information received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Seminole Hard Rock Support Services, LLC has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of Personal Information received from Switzerland in reliance on the Swiss-U.S. DPF.?If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.?To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

65. To learn more about the EU-U.S DPF, the UK Extension of the EU-U.S. DPF,? the Swiss-U.S. DPF and view our certification, please visit the Data Privacy Framework website at?https://www.dataprivacyframework.gov/s/participant-search.

66. If there is any conflict between the terms of this Privacy Policy and the EU-U.S. DPF, the UK Extension of the EU-U.S. DPF and/or the Swiss-U.S. DPF Principles (“Principles”) the terms of the Principles shall govern.

67. In compliance with the EU-U.S. DPF, the UK Extension of the EU-U.S. DPF and the Swiss-U.S. DPF, Seminole Hard Rock Support Services, LLC commits to resolve complaints about your privacy and our collection or use of your Personal Information.

68. If you have any question or complaint regarding our participation in the EU-U.S. DPF, the UK Extension of the EU-U.S. DPF and the Swiss-U.S. DPF or the processing of your Personal Information you may contact us as indicated below in the section of this Privacy Policy?“HOW TO CONTACT US”.

DISPUTE RESOLUTION AND ARBITRATION

69. In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF Seminole Hard Rock Support Services, LLC, commits to refer unresolved complaints concerning our handling of Personal Information received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to the International Centre for Dispute Resolution, the international division of the American Arbitration Association (ICDR-AAA) as an alternative dispute resolution provider based in the United States.

70. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit?https://go.adr.org/dpf_irm.html?for more information or to file a complaint. The services provided through this link are offered at no cost to you.

ARBITRATION

71. In certain cases, as a last resort when all other dispute resolution mechanisms have been exhausted, you may invoke binding arbitration. Seminole Hard Rock Support Services, LLC commits to participating in binding arbitration in accordance with the DPF Principles. This option is available only after the following steps have been taken:

1. You have raised the issue directly with us and given us the opportunity to resolve the complaint.
2. You have used the independent dispute mechanism (ICDR-AAA).

72. If you meet these conditions and wish to invoke binding arbitration, you must notify Hard Rock International (USA), Inc. and follow the procedures outlines in the Annex I of the DPF Principles:?https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.

73. Seminole Hard Rock Support Services, LLC is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC)."

74. If Seminole Hard Rock Support Services, LLC transfers your Personal Information to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy, to apply the same level of protection to that data as the EU-U.S. DPF, the UK Extension of the EU-U.S. DPF and the Swiss-U.S. DPF Principles, and notify us if it makes a determination that it can no longer meet this obligation. Upon notice, Seminole Hard Rock Support Services, LLC will take reasonable and appropriate steps to stop and remediate unauthorized processing. In cases of onward transfer to third parties of Personal Information received pursuant to the EU-U.S. DPF, the UK Extension of the EU-U.S. DPF and the Swiss-U.S. DPF, Seminole Hard Rock Support Services, LLC is potentially liable.

YOUR RIGHTS.

Overview.

75. Under applicable data protection laws, you have a number of rights in relation to the Personal Information that we hold about you. These rights might not apply in every circumstance. You can exercise your rights by contacting us at any time using the details set out in this Privacy Policy (see the Section headed, “Our Contact Details”).

76. The table in this Section sets out the rights that you have over your Personal Information. Please note that although we take your rights seriously, there may be some circumstances where we cannot comply with your request. For example, if complying with your request would put us in a position of non-compliance with our own legal or regulatory requirements. In these instances, we will let you know why we cannot satisfy your request.

77. You can exercise your rights described in this Privacy Policy by contacting us using the contact details set out in the Section entitled, “How to Contact Us”. As a security measure, we may need to verify your identity when we receive your request, and we may need you to provide valid proof of identification. In addition, we may also contact you to ask for more information about your request to help us with our response.

78. Note that if you exercise your rights over your Personal Information and have more than one account with us, you will need to instruct us on each account separately.

No Fee Usually Required.

79. You will not have to pay a fee to access your Personal Information (or to exercise any of your rights described in this Section). However, we may charge a reasonable fee if we, in our sole discretion, consider your request is unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request.

Response Time.

80. We try to respond to all legitimate requests based on your rights described in this Privacy Policy within one (1) month. Occasionally it could take us longer than one (1) month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

THIRD-PARTY LINKS.

81. The Program Website and the Unity Apps may contain links to third-party websites, plug-ins, and applications (“Third-Party Platforms”) whose privacy policies may differ from ours.

82. Clicking on those links may allow third parties to collect or share Personal Information about you. If you leave the Program Website or Unity Apps, we encourage you to carefully read and understand the privacy policies issued by these Third-Party Platforms.

83. Please note that we do not control these Third-Party Platforms and are not responsible for their privacy policies, statements, and practices (even if you access such platforms using links from the Program Website or Unity Apps). We do not accept any responsibility or liability in respect of these Third-Party Platforms.

HOW WE KEEP YOUR PERSONAL INFORMATION SECURE.

84. We use industry standard security safeguards to help protect Personal Information from unauthorized access, alteration, or disclosure. In addition, we limit access to your Personal Information to those employees, agents, contractors, service providers, and other third parties who have a business need to know. They will only Process your Personal Information on our instructions, and they are subject to a duty of confidentiality. Despite these efforts, please understand that as no system is perfect, we cannot guarantee that unauthorized access or theft of data will not occur, so you should exercise caution when transferring personal and other sensitive information over the Internet.

85. Please advise us immediately at [email protected] of any incident involving the loss of or unauthorized access to or disclosure of Personal Information that is in our custody or control. We maintain Incident Response and Business Continuity Plans to address data incident situations.

86. You are responsible for keeping your Account Credentials confidential. You should not share such Account Credentials with any other person, as you are responsible for all activity on your Account. Be sure to sign off when finished if you are using a shared device. You must notify us immediately if you are aware or suspect any unauthorized use of your Account. Please note that we will never ask for a password other than on the log-in page on your Unity online account (which is accessible through the Program Website or the Unity Apps). Links are available on the Program Website and the Unity Apps to request assistance for logging into your online Account.

PROTECTING CHILDREN.

87. We are mindful of the privacy of children as they may be less aware of the risks, consequences and safeguards concerned, and their rights in relation to the processing of Personal Information. For these reasons, promotions, and activities by us addressed to children always receive specific attention and protection. We always rely on consent as a lawful basis for processing of Personal Information relating to children, and we always get consent from whoever holds custodial responsibility for the child.

UPDATES TO THIS PRIVACY POLICY.

88. We reserve the right to update, change, revise, modify, amend, supplement, or replace this Privacy Policy (collectively, the “Changes”) at any time in our sole discretion by providing notice of the Changes by posting the revised Privacy Policy (incorporating the Changes) to the Program Website. In addition, we, in our sole discretion (unless required by Applicable Laws), may provide notice of the Changes by sending a copy of the revised Privacy Policy via email to Members. If you continue to access or use the Program Website or the Unity Apps, or continue to participate in the Program, after the revised Privacy Policy has been posted, or after receiving a copy of the revised Privacy Policy (incorporating the Changes) by email (if we choose to send you an email); then subject to Applicable Laws, you will be deemed to have accepted such Changes and the revised Privacy Policy shall become binding upon you as of the date that the revised Privacy Policy became effective. We therefore encourage you to review our Privacy Policy periodically for the most up-to-date information.

89. If you disagree with the revised Privacy Policy, then your sole and exclusive remedy is to withdraw from the Program and terminate your Membership in accordance with the Membership Terms.

U.S. STATE-SPECIFIC PRIVACY LAWS.

90. If you reside in U.S. States with comprehensive data privacy laws, then, in addition to the rights you have under this Privacy Policy, you are entitled to the additional disclosures and rights set out in the U.S State-Specific Privacy Laws depending on the particular State in which you reside. Please click this link U.S. State-Specific Privacy Laws https://www.unitybyhardrock.com/us-state-specific-privacy-laws to see the additional disclosures and rights that apply to you. Please check the above link regularly for any updates that may apply to you or your place of residence.

HOW TO CONTACT US.

91. Global Data Protection & Risk Office. Our Global Data Protection & Risk Office is responsible for overseeing this Privacy Policy.  If you have any questions about this Privacy Policy, or you wish to exercise any of your rights set out in the Section entitled “Your Rights” of this Privacy Policy, please: (1) contact our Global Data Protection & Risk Office by using the contact details below, or
(2) complete and submit the online form which can be accessed at the link below.

92. Please include your first name, last name, address, phone number, email address, and any relevant account or reference number in all communications and state clearly the nature of your request or concern. If you wish to exercise your privacy rights mentioned in the Section entitled “Your Rights” of this Privacy Policy, please mention the name of the right you would like to exercise in the subject of your request. As a security measure, we may need to verify your identity when we receive your request, and we may need you to provide valid proof of identification. If we decline to take action regarding your request, we shall inform you of the justification for declining to take action and shall provide you with instructions on how to appeal our decision (you can appeal our decision by following those instructions).

93. UK Contact Information. For residents in the UK, please contact our UK Data Privacy Representative by using the following contact details:

94. You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so we ask that you please contact us in the first instance.

95. EEA Contact Information. For residents of the EEA, please contact our EEA Data Privacy Representative by using the following contact details:

96. You have the right to make a complaint at any time with a supervisory authority based in the EEA; in particular, a supervisory authority in the EEA country of your habitual residence, place of work, or of an alleged infringement of data protection laws.

97. In all cases, we will do our best to answer any question and resolve any complaint to your satisfaction.

Appendix 1 (China)

This Appendix contains additional privacy provisions that, in addition to the Privacy Policy, apply within the borders of People’s Republic of China (PRC), excluding Hong Kong Special Administrative Region, Macau Special Administrative Region and Taiwan.

Mini-program.  This Appendix to the Privacy Policy explains how we, the Program Website, and/or our WeChat Mini program (the "Mini-program") collect and otherwise process Personal Information. You may choose to submit Personal Information (such as your name, IDENTIFICATION CARD NUMBER, ADDRESS, e-mail address, birthdate, and telephone number) to us at a Participating Location, through the Program Website, or the Mini-program. We collect, store, use, process, transfer, provide, delete, or otherwise process Personal Information for providing services to you regarding the Program and other business purposes set out in the Privacy Policy only unless otherwise permitted by Applicable Laws. We will not share this information in ways different from what is disclosed in the Privacy Policy. If you have any questions about this Appendix, the Privacy Policy, the Website, or the Mini-program, please contact us at [email protected]

• Personal Information Rights.

Change or Correct:  You can request that we change or correct your Personal Information. Among others, if you created an account with us, you can review and edit your Personal Information by logging onto the Website or the Mini-program and visiting your account. Please note that personal profile information supplied by you on the Website or the Mini-program can be accessed by you online at any time and no charge.

Withdrawing Consent.  If we have collected or processed your Personal Information with your consent, you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Information based on other lawful processing grounds.

Explanation. You can request us to explain our Personal Information processing rules.

Access, correction, amendment, deletion.  If you request access, correction, amendment, or deletion of your Personal Information and you have more than one account with us, you will need to instruct us on each account separately. Reasonable access to Personal Information will generally be provided within thirty (30) calendar days at no cost to you, subject to limited exceptions prescribed by Applicable Laws or excessive requests.

Please note that we may need to retain certain Personal Information for recordkeeping purposes or to complete transactions that occurred prior to your request. We will also retain your Personal Information if reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, to the extent permissible by Applicable Laws.

• Right not to provide information.

You have the right not to provide Personal Information. However, if you elect not to provide the necessary Personal Information as described above, you may not be able to utilize some or all of the Program services.

• Sensitive Information.

THE PPERSONAL INFORMATION WE COLLECT AND PROCESS MAY CONTAIN SENSITIVE PERSONAL INFORMATION. THE INFORMATION WE COLLECT AND WHICH MIGHT BE DEEMED AS SENSITIVE PERSONAL INFORMATION IS IN UPPERCASE IN THE PRIVACY POLICY FOR YOUR SPECIAL ATTENTION, INCLUDING YOUR IDENTIFICATION CARD NUMBER, ADDRESSES, PAYMENT INFORMATION, GEOLOCATION, THE PERSONAL INFORMATION OF YOUR CHILDREN UNDER 14 YEARS OLD, ETC. In each case, we will make sure that the processing of your sensitive Personal Information is for specific purposes as described in the Privacy Policy and is necessary; we will take strict security measures when processing the sensitive Personal Information and such processing will be conducted in a manner having the least impact on your personal rights and interests.
YOU EXPRESSLY AND VOLUNTARILY CONSENT TO THE PROCESSING BY US OF YOUR SENSITIVE PERSONAL INFORMATION FOR THE PURPOSES AND IN THE MANNER DESCRIBED IN THE PRIVACY POLICY.

• Data Sharing and Transfers.

In addition, to the extent permissible under Applicable Laws of China, we may share your Personal Information to local, state, federal, and foreign countries as mandated by their reporting requirements; and governmental authorities to comply with legal, regulatory, or administrative requirements, or as otherwise required by the U.S. or other law. In such case, we will notify you of the name and contact information of the foreign recipients, their information processing purposes and methods and the types of Personal Information processed by them and other information, to the extent required under applicable law. We may also disclose your Personal Information where necessary to prevent actual or suspected loss or harm to persons or property, or as otherwise permitted by law.

Appendix 2 (Hard Rock Hotel & Casino Ottawa)

At Hard Rock Hotel and Casino Ottawa (hereinafter “HRHCO”), we value our customers and take pride in providing you with the most exciting entertainment services available in the hospitality and gaming industry today. We are committed to keeping your information secure. This Privacy Policy sets out the manner in which information about you is collected, used, disclosed, and otherwise managed in connection with the www.hardrockottawa.com website, your use of the facilities and services, your participation in our loyalty program, and other interactions we may have with you.

Collection and Use of Personal Information

“Personal Information” (PI) means information about an identifiable individual, including but not limited to name, address, phone, email address, credit card number, and date of birth. Personal Information is collected by the Ontario Lottery and Gaming Corporation (“OLG”) and/or its third party service provider HR Ottawa L.P. (HRO) under the authority of the Ontario Lottery and Gaming Corporation Act (“OLGCA”), 1999 Section 3 for the following purposes:

• to administer the Unity Rewards loyalty program and provide you with customer service;
• to support OLG’s conduct and management of lottery and gaming in the province of Ontario, including Responsible Gaming programs and research initiatives;
• to better understand your interests and provide more relevant rewards or other product and service offerings to you;
• to send you tailored marketing communications, Responsible Gaming messages, customer surveys and other communications if you have consented to receive them;
• to ensure the integrity, security, compliance and risk management of games and gaming operations, including to support investigations or audit processes;
• to establish, exercise, or defend a legal claim and to investigate or prevent actual or suspected loss or harm to persons or property; and to support organizations involved in fraud prevention and detection;
• as otherwise permitted by the Freedom of Information and Protection of Privacy Act and The Personal Information Protection and Electronic Documents Act.

We may also collect your Personal Information directly or indirectly from publicly available sources and third parties, including, but not limited to, the following when you:

• Visit the Casino; hotel; restaurants or retail;
• Visit or register on our website(s);
• Register for our loyalty program and view benefits earned;
• Make a reservation for one of our products or services including but not limited to dining and hotel;
• Sign-up to receive promotional communications;
• Apply for credit from organizations which provide credit information and credit references;
• Participate in one of our surveys or other customer research;
• Participate in our contests or promotions;
• Register for the Self-Exclusion program; or
• Contact us with a comment, question, or complaint.

Visit the Property: When you visit us and engage in activities at HRHCO, we may collect your name, address, phone number, date of birth, gender, the information from a piece of government-issued identification, and vehicle-plate number and vehicle description (if any). We also collect video images and photographs of you through video surveillance in the property.

We collect and use above noted information as required to process certain transactions, including:

• foreign and cash exchanges;
• credit applications,
• to ensure a secure and safe environment,
• to monitor activity at HRHCO (including investigating any security incidents);
• to satisfy legal, regulatory, audit, processing and security requirements;
• to assess eligibility for marketing offers and complimentaries;
• to better understand your interests and improve service delivery;
• to control access to the Casino, including to prevent minors from entering the Casino;
• to enforce voluntary exclusions or bans from the Casino; to administer the Self-Exclusion program;
• to meet our legal and contractual obligations.

Visit or Register on our Website/Apps: You do not have to register to visit and browse certain features of the Website. However, to access certain other features on the Website, you may be required to create an account and provide your first and last name, email address, and a password that you select. Your registration information is used to create your account, and otherwise to provide and administer the services you request.

Register for our Loyalty Program in person or on our Unity by Hard Rock website or Mobile Apps: If you register for our loyalty program, you may be asked to provide certain personal information for the purposes described in the UNITY BY HARD ROCK™ Loyalty Program Terms and Conditions, such as, to create your member account, including your first and last name, contact information (such as mailing address and email address), date of birth, the information from a piece of government issued photo identification and a password that you select. You may provide us with additional Personal Information, including your payment information (such as payment-card number, security code, expiration date, cardholder name, and billing address), when you participate in the program, including to make purchases and earn and redeem complimentaries at participating properties.

We use the information you provide us, as well as information from your purchase and gaming history or use of complimentaries or other promotional offers in order to better understand your interests, provide you with more relevant product and service offerings or promotions, and to assess your eligibility for rewards and our other products and services.

Make a Reservation: When you make a reservation for an event or dining, or for one of our other products or services, we collect your name, email address, phone number, and other information related to your booking request. We use this information to process your request. We use third party companies to complete some of these transactions.

Marketing Communications: In compliance with the applicable privacy laws, we may send you communications by mail, email, text message, or telephone with tailored offers about the events, products, and services offered by the HRHCO, the Ontario Lottery and Gaming Corporation, Unity by Hard Rock, Hard Rock International and affiliates or by select third parties with whom HRHCO has a strategic marketing relationship.

You can opt out of receiving marketing offers at any time by clicking the unsubscribe link included in our marketing emails or by contacting us as described in the "Contact Us" section below. Alternatively, you can visit a customer service booth at HRHCO and inform a representative.

Please note that you may still receive communications from other Hard Rock affiliates you have interacted with, as well as certain transactional or informational emails from us. To opt out from these communications, please follow the unsubscribe link provided in each affiliate's email.

Credit Application: When you apply for our credit line product, we collect personal and financial information, such as your name, address, income, and credit history, to evaluate your creditworthiness and manage your account. This information is used in accordance with applicable laws and regulations, including those related to credit reporting and consumer protection. We may also share this information with credit reporting agencies and other parties as necessary to facilitate the credit application process. By applying for our credit line product, you consent to the collection, use, and disclosure of your information as outlined in this privacy policy.

Surveys and Customer Research: From time to time, we may offer you the opportunity to participate in one of our surveys or other customer research. The information obtained through our surveys and customer research is used in an aggregated, non-personally identifiable form to help us understand our customers and to enhance our product and service offerings.

Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your name, address, phone number, email address, and other information you provide. This information is used to administer your participation in the contest or promotion, and to announce and promote prize winners.

Register for the Self-Exclusion program: Self-exclusion is a voluntary program offered by the Ontario Lottery and Gaming Corporation to customers who wish to limit or stop their gambling. If you wish to participate in this program, you will make a written commitment to stay away from gaming facilities in Ontario for a period of your choice and have your name removed from marketing communications lists. We collect and use certain Personal Information (including your facial image) in order to identify you and administer the program.

Contact Us: When you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address, email address, and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint.

We may retain this information to assist you in the future and to improve our customer service and product and service offerings. We also use Personal Information to establish and manage our relationship with you and provide quality customer service. We may also monitor and record our telephone conversations with you for training and quality assurance purposes. You will be provided with a notice at the beginning of a call that is being recorded. If you do not wish to have your call recorded, please let us know.

Sharing of Personal Information

We will not disclose, trade, rent, sell, or otherwise transfer your Personal Information, without your consent, except as set out herein.

Service Providers: Your Personal Information may be transferred (or otherwise made available) to our Ontario Lottery and Gaming (OLG) or Hard Rock International (HRI) affiliates and other third parties who provide services on our behalf. For example, we use service providers to host the website, operate certain of its features, send email, SMS text messages, or other communications, or to manage and analyze data and our advertising effectiveness. Your Personal Information may be maintained and processed by HRHCO, OLG or HRI, and other third party service providers in the US or other jurisdictions.

In the event Personal Information is transferred to the US or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement, and governmental authorities in accordance with those laws. Service providers are given the information they need to perform their designated functions, and are not authorized to use or disclose Personal Information for their own marketing or other purposes.

Partners/Regulatory Bodies/Other Parties: Gaming is a highly regulated activity and is subject to oversight by provincial and federal regulatory bodies. We may share Personal Information with our crown agency partners and other government bodies or institutions, including the Ontario Lottery and Gaming Corporation and the Alcohol and Gaming Commission of Ontario, to fulfill our contractual and legal obligations, provided they are authorized to process such information under applicable laws.

Legal/Compliance: HRHCO, its affiliates, and Canadian, US, and other service providers may provide your Personal Information in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian, US, or other foreign governmental authorities, courts, or law enforcement agencies), to other organizations in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud or as otherwise required or permitted by applicable Canadian, US, or other law (which, for greater certainty, includes investigating contraventions of laws applicable to gaming). Your Personal Information may also be disclosed where necessary for the establishment, exercise, or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Sale of Business: Personal Information may be transferred as an asset in connection with a prospective or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of the HRHCO’s business or as part of a corporate reorganization or stock sale or other change in corporate control.

Cookies and Additional Information about our Website

Visiting our Website: You can visit our website without telling us who you are or submitting any Personal Information. However, we and/or our service providers collect the date and time of the visit to our website as well as browser type, operating system, internet service provider, referring site, pages requested, and IP address from visitors to the website. We use this information to help us understand our website activity, and to monitor and improve the website.

Cookies: Our website uses a technology called “cookies”. A “cookie” is a small line of data that is sent to your Internet browser from our website, which may then be stored on your computer's hard drive. Cookies can track how and when you use a website, and which website you visited immediately before. We use cookies to identify you when you return to our website, allow you to login to any account you may have with us, and improve your experience on our website by making the pages you have visited in the past on our website readily accessible.

If you do not wish to receive a cookie, you may set your browser not to accept cookies. Please note, however, that if you decide not to accept cookies from our website, this may impact the functioning of certain features of our website and your ability to perform certain transactions or access certain content.

Third Party Links: Our website contains links to third-party sites that we do not own or operate, including social media websites. Except as provided herein, we will not provide your Personal Information to these third parties without your consent. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully.

We do not have control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure, and otherwise treat your Personal Information.

Safeguards and Retention

We have implemented reasonable physical, administrative, and technological measures to safeguard the Personal Information in our custody and control against theft, loss, and unauthorized access, use, modification, and disclosure. We restrict access to Personal Information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

We have Personal Information retention processes designed to retain Personal Information for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Access to Your Personal Information

You have the right to access, update, delete and correct inaccuracies in your Personal Information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in Personal Information we have in our custody or control by contacting us as set out under Contact Us below. If you are a member of our loyalty program, you may also update certain of your member information by accessing your member account online. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information records.

If you wish to make a request under provincial freedom of information legislation, you should submit your request directly to the Ontario Lottery and Gaming Corporation.

Age Policy

Persons under the age of nineteen (19) are not permitted to gamble at our property or loiter in casino areas. Persons younger than 19 years of age are not allowed to accept offers or win contests, and we do not knowingly collect information from such persons.

The website is not intended for use by any person under the age of 19. Any use of this website by persons under the age of 19 should only be under the direct supervision of that minor’s parent or legal guardian.

Changes to Our Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our Personal Information practices. We will post the updated Privacy Policy on our website and in certain circumstances, we may notify you of any changes to our policy by email. We strongly encourage you to refer to this Privacy Policy often for the latest information about our Personal Information practices.

Contact Us

If you think your Personal Information has been mishandled, you can file a complaint with the Privacy commissioner of Ontario at https://www.ipc.on.ca/privacy-individuals/filing-a-privacy-complaint/

If you think that your Personal Information has been improperly collected, used, or disclosed by a public institution, or if you request access to or correction of your Personal Information and your request is denied, you have the right to file a complaint with the office of the Information and Privacy Commissioner of Ontario.

Please contact Privacy Officer if:

• you have any questions or comments about this Privacy Policy;
• you wish to access, update, delete and/or correct inaccuracies in your Personal Information, or
• you otherwise have a question or complaint about the manner in which we or our service providers treat your Personal Information.

You may contact our Privacy Officer by email at [email protected] or by phone at 613-822-8668 x4609 or send mail to Privacy Officer at 4837 Albion Road, Ottawa, Ontario K1X 1A3

UNITY™ BY HARD ROCK LOYALTY PROGRAM TERMS AND CONDITIONS

Effective Date: April 24, 2026

View Participating Locations at unity.hardrock.com/discover/locations

Welcome to Unity by Hard Rock™.  These terms and conditions apply to the Unity by Hard Rock loyalty program, which is also known as Unity™ or as Unity by Seminole Gaming™ (the "Program").

Program Overview.

1. Unity by Hard Rock is a free-to-join loyalty program that is administered by Seminole Hard Rock Support Services, LLC d/b/a HR Unity Global Services, 5701 Stirling Road, Davie, Florida 33314, United States of America (the “Program Manager”).

Membership and Acceptance of Terms.

2. These Membership Terms govern your application to, and membership in, the Program.  By applying for membership to the Program, you agree that:  (a) you have read and agree to be bound by these Membership Terms; (b) you agree to be bound by the decisions of the Program Manager relating to the Program; and (c) you acknowledge that the collection, use, and disclosure of your information (including your personal information) by the Program Manager, the Hard Rock Affiliated Parties, and the Participating Locations will be done in accordance with the Privacy Policy, which can be found at unity.hardrock.com/privacy-policy (the "Privacy Policy").

3. These Membership Terms are a legal agreement between you and the Program Manager. You may provide your acceptance of these Membership Terms by way of any method designated by the Program Manager, including, but not limited to:

1. Notification.  Subject to Section 3(C), by notification or provision of these Membership Terms to you by the Program Manager or any Participating Location; or
2. Your Participation in The Program.  Subject to Section 3(C), by you participating in the Program by using an Accepted Card.  For the purposes of this Section, an "Accepted Card" means a loyalty card: (i) issued for the Program or one of the following loyalty programs: (a) Seminole Wild Card, (b) Wild Card Rewards, or (c) Hard Rock Casino Northern Indiana Loyalty Program, (d) Hard Rock Bet, (e) Hard Rock Games when linked with Unity Membership number; and (ii) that is accepted for use in respect of the Program by the Program Manager or at the Participating Location at the time of use.
3. Confirmation of Acceptance.  Nothing in Section 3(A) or Section 3(B) precludes the Program Manager or a Participating Location from requiring that you provide documented confirmation of your acceptance of these Membership Terms at any time in order for you to continue your Membership in the Program.

If you do not accept these Membership Terms, you do not register for, or participate in, the Program. You are responsible for ensuring that you have read and are familiar with these Membership Terms (as may be updated, changed, revised, modified, amended, or supplemented from time-to-time).

Additional Terms.

4. Additional terms and conditions, rules, and policies, which apply to the Program, such as those relating to the earning and redemption of Unity Points, may be posted on the Unity Program Website (the "Program Website") at unity.hardrock.com or made available at a Participating Location (collectively, the "Additional Terms").  The Additional Terms (as may be updated, changed, revised, modified, amended, or supplemented from time-to-time) form part of these Membership Terms.  In the event of any conflict between any Additional Terms and these Membership Terms, these Membership Terms shall prevail and govern.

Geographic-Specific Terms.

5. If you are a resident in certain geographic locations, specific local laws or rules may apply to you.  We have listed these in Section 91 (Country Specific Notices) of these Membership Terms.

Changes to the Membership Terms, the Program, or Program Benefits.

6. The Program Manager reserves the right to update, change, revise, modify, amend, supplement, or terminate these Membership Terms, the Program, or any of the Program Benefits (collectively, the “Changes”) at any time in its sole discretion by providing notice of the Changes by posting the revised Membership Terms (incorporating the Changes) to the Program Website. In addition, the Program Manager, in its sole discretion, may provide notice of any Changes by sending a copy of the revised Membership Terms via email to Members. If you continue to participate in the Program after the revised Membership Terms have been posted, or after receiving a copy of the revised Membership Terms (incorporating the Changes) by email (if we choose to send you an email), you will be deemed to have accepted such Changes and the revised Membership Terms shall become binding upon you as of the date that the revised Memberships Terms become effective. If you disagree with the revised Membership Terms, then your sole and exclusive remedy is to withdraw from the Program and terminate your Membership in accordance with Sections 56 through 58 of these Membership Terms.

Not All Program Benefits May be Available to You.

7. Membership does not automatically make you eligible for Game Play or Non-Gaming Items offered by a Participating Location.  Certain Game Play or Non-Gaming Items may not be available to you because they are prohibited or restricted by Applicable Laws. 

8. The use of Game Play and Non-Gaming Items is subject to all Applicable Laws, including, but not limited to, any age or other restrictions.  For example, in some jurisdictions, you must be a minimum age (e.g., twenty-one (21) years old) to engage in Game Play.

9. Game Play and Non-Gaming Items are also subject to all the respective Participating Location's terms and conditions, policies, and guidelines applicable to those Game Play and Non-Gaming Items as either set forth on the Program Website or as available at a Participating Location.  The earning and redemption of Tier Credits or Unity Points may be restricted by Applicable Laws or any rules of the relevant Participating Location.  The Program Manager and/or a Participating Location reserve the right to change, alter, or restrict the earning of Tier Credits or Unity Points on certain Game Play.  Program Benefits, promotions and offers are subject to change, based on availability/eligibility and blackout dates may apply.  In addition, offer redemptions without Qualifying Spend may result in the termination of your eligibility for future promotions.

Not All Participating Locations That Display Marketing Brands Participate in the Program, and Program Benefits May Vary by Participating Location.

10. The Program is only available at Participating Locations.  Not all locations that display Marketing Brands are participants in the Program, and some locations may participate in the Program only in a limited manner.  In addition, the number of Tier Credits and Unity Points earned and other Program Benefits offered may vary by Participating Location.

11. Please check the Program Website, or check with the Participating Location, as to what extent, if any, that location is participating in the Program, and the availability of Tier Credits and Unity Points and other Program Benefits at that location.

12. If a Participating Location ceases to be a Participating Location for any reason, then after the date of cessation:  (a) you will not earn Tier Credits or Unity Points for purchases or stays at that location; and (b) any other Program Benefits will no longer be valid at that location, including, but not limited to, in respect of any booking or reservation (e.g., for a hotel stay) that was made prior to the date of cessation.

Definitions, References, and Interpretation.

13. In these Membership Terms, the following words shall have the following meanings:

14. In these Membership Terms:

1. a reference to “Section” or “section” is a reference to a Section of these Membership Terms; and
2. words importing the singular include the plural and vice versa.

Who Can Join the Program?

15. Subject to these Membership Terms and Applicable Laws, individuals who meet all the following criteria are eligible to join the Program:

1. Minimum Age.  The individual must be a minimum of eighteen (18) years old and have legal capacity (have reached the age of majority in their state of residence and have the capability and power under law) to enter into and bind themselves to legal contracts.
2. Eligible Jurisdiction.  The individual must reside in a  jurisdiction that legally permits participation in the Program.
3. The Individual is not an Excluded Individual.  The individual must not be an Excluded Individual. See definition of Excluded Individual above.

How Can I Join the Program?

16. Registration.  You can register to become a Member of the Program by:

1. Registering in Person.  You may register in person for the Program at Participating Locations that have registration facilities (e.g., a Players Club, kiosks, or mobile patron registration).  To participate in Game Play, refer to the requirements in Section 16(C) of these Membership Terms;
2. Registering Online.  You may register online for the Program by:  (a) completing an online membership application at the Program Website; or (b) completing the membership application within the Unity Apps; or (c) linking your Hard Rock Games account to your Unity membership account; or (d) signing up for Hard Rock Bet Account.  To participate in Game Play, please refer to the requirements in Section 16(C) of these Membership Terms; and
3. Game Play.  In order to receive Program Benefits relating to Game Play, to the extent you have not already done so, you must first provide Approved Identification and obtain a PIN as set out in Section 26(B) of these Membership Terms.  This process will need to be completed in person at a Participating Location that has appropriate registration facilities.

17. Legal Name.  You must use your own legal name for registration.  Fictitious, false names, or nicknames are prohibited.  If your name that you used to enroll in the Program has changed, you must notify Unity Customer Care by telephone at +1 (888) 519-6683 or by email at [email protected].

18. Only One Account.  You may only have, and use, one (1) Account for the Program.  Duplicate accounts are prohibited.  You may not combine accounts with any other Member.  You may only use your Account for your personal, non-commercial purposes.

19. Complete and Accurate Information.  You agree to provide complete and accurate information in connection with your registration and update that information promptly if there are any changes or if it becomes inaccurate.  You represent and warrant that you meet and will continue to meet all the eligibility requirements set out in Section 15 of these Membership Terms and that you are not an Excluded Individual.

20. Right to Accept or Reject Any Application.  Your Membership in the Program is a privilege granted by us.  Accordingly, except to the extent prohibited by Applicable Laws, we reserve the right to accept or reject any application for registration to the Program and to revoke or cancel your Membership in the Program at any time and for any reason, and we are under no obligation to provide a reason for our decision.

21. Account-Related Communications.  You may receive communications from the Program Manager, Hard Rock Affiliated Parties, or Participating Locations from time-to-time, including, but not limited to, relating to your Account, Tier Credits, Unity Points, other Program Benefits, or redemptions.  The communications may include push notifications to your mobile device through the Unity Apps, mail to your physical address and emails to the email address recorded in your Account.  Communications related directly to your Account that we elect to send to you may be sent by email (if we hold a valid email address) and/or to your mailing address (if we hold a valid mailing address) or by any other such means that we consider reasonable. Hard Rock offers our customers mobile marketing messages. See terms of use for this service by clicking here. In choosing to become a Member, you expressly consent to receive the communications referred to in this Section 21, including communications to your email and mailing address and your mobile device.  Such communications will be deemed to have been received by you as set out in Section 85.

22. Account and Preference Changes.  You may change your personal details and communication preferences at any time: (a) in your Account profile on the Program Website or the Unity Apps; (b) by contacting Unity Customer Care by telephone at +1 (888) 519-6683 or by email at [email protected]; or (c) contacting an authorized representative at a Participating Location.  We may require you to send supporting documentation prior to allowing certain changes (e.g., legal name changes).  Any time you contact Unity Customer Care, we may ask you certain security questions to verify your identity.  Unity Customer Care may monitor or record telephone calls to improve quality of service.

Will I Receive a Unity Card?

23. You may be provided with a physical or digital Unity Card.  Unity Cards themselves are not credit cards and cannot be used to purchase products and services.

24. Unity Cards are the property of the Program Manager and must be returned immediately to a Participating Location upon request of the Program Manager.

Are There Mobile Applications for the Program?

25. Yes, you can download and install the Unity Apps free on your iOS or Android mobile device from the App Store or the Google Play Store.  You are responsible for all data and carrier charges associated with your mobile device and using the Unity Apps.

What Are My Member Responsibilities?

26. Your Member responsibilities include:

1. Account Credentials.  As a Member, you will have a username (being a unique Account number or email address) and password for accessing your Account in a number of ways, including through the Program Website or the Unity Apps.  We reserve the right to reject or require that you change any Account Credentials we consider defamatory, offensive, or inappropriate for any reason.
2. Personal Identification Number ("PIN").  To participate in Program Benefits relating to Game Play, and for the purpose of redeeming your Unity Points, you will be required to provide Approved Identification and obtain a confidential PIN for your Account.  You may do this in person at a Participating Location that has appropriate registration facilities (and you may change your PIN at any of these locations with Approved Identification).
3. Security.  You are responsible for maintaining the confidentiality and security of your Account Credentials and your PIN, or other Program-related codes or devices, and agree not to disclose or provide these to any other person or third party.
4. Transactions.  You are solely responsible for all transactions on your account, and any resulting damages or loss, when your Account Credentials or PIN are used, whether or not authorized.
5. Account Activity.  You may view Account transactions in a number of ways, including through the Program Website, through the Unity Apps, or a players club or kiosk where available at Participating Locations.

You are responsible for ensuring that your Tier Credits and Unity Points are properly issued and are recorded in your Account.  Please allow up to ten (10) business days from the date of the payment of the Qualifying Spend for the corresponding Tier Credits or Unity Points to appear in your Account.  If, after ten (10) business days, your Tier Credits or Unity Points do not appear, you must contact Unity Customer Care by telephone at +1 (888) 519-6683 or by email at [email protected] for further assistance, and provide a copy of your transaction receipt. Any request for an adjustment to Tier Credits and/or Unity Points must be made no more than sixty (60) calendar days after such Tier Credits and/or Unity Points were earned, unless a longer period is required by Applicable Law, and except as noted in Section 91. To the maximum extent permitted by Applicable Law, and except as noted in Section 91 of these Membership Terms, the Program Manager is not liable for any errors or omissions in your Account, including from, human error, machine or device malfunctions, miscalculations, point of sale errors, input or system errors, or Game Play errors (including, but not limited to, those relating to  slot machine, other electronic gaming machines, or table play errors).

Can I Give or Lend My Unity Card to, or Share My Account, with Someone Else?

27. No.  You must not allow any other person or third party to use your Unity Card, Account, Account Credentials, or PIN.  Your Unity Card, Account, Account Credentials, and PIN have been issued to you personally and are non-transferable.

28. Allowing someone to use your Unity Card, Account number, Account, Account Credentials, or PIN, or using another person's Unity Card, Account number, Account, Account Credentials, or PIN is a violation of these Membership Terms and may result in suspension or cancellation of your Membership in the Program.

What Happens if I Lose My Unity Card?

29. If you lose your Unity Card and are concerned about it, or if your Unity Card is stolen, please contact an authorized Program representative in person at a Participating Location that has appropriate registration facilities.

30. If appropriate, we may lock your Account. In addition, we may provide you with a replacement Unity Card, and we may require Account Credentials and/or Approved Identification to facilitate the provision of a replacement Unity Card.

The Program Manager and the Hard Rock Affiliated Parties are not responsible for lost or stolen Unity Cards, including any resulting loss or damage from misuse.

How Can I Earn Tier Credits and Unity Points?

31. Tier Credits and Unity Points are earned on Qualifying Spend and on Game Play at Participating Locations. From time to time, the Program Manager or a Participating Location may provide special promotions or offers to Members, including but not limited to, Tier Credit or Unity Point matching programs, Tier Credit or Unity Point multiplier programs (e.g., double Unity Points), or Tier Credit or Unity Point bonus programs, for a specified time period. The Tier Credits or Unity Points that may be earned by a Member at any particular time are set forth on the Program Website or at a Participating Location.

32. Tier Credits and Unity Points will only be earned for whole dollar amounts in Qualifying Spend; no fractional dollar amounts will earn Tier Credits or Unity Points.

33. The number of Tier Credits and Unity Points earned for a Qualifying Spend where a non-US dollar currency is used will be calculated based on the Qualifying Spend converted to US dollars at the exchange rate selected by the Program Manager.

34. The following additional rules apply to a Qualifying Stay:

1. When sharing accommodations with other Members, only the first Member assigned to the reservation may earn Tier Credits and Unity Points on that Qualifying Stay.
2. When attending a meeting or event, all charges made by Members, which are placed on a group master account to be paid by the meeting or event organizer, may be eligible for Tier Credits or Unity Points based on the agreed-upon arrangement between the Participating Location and the event organizer. A Member’s Qualifying Spend that is not settled to a group master account is eligible for Tier Credits and Unity Points.
3. If a Member does not follow the proper cancellation policy for the applicable Participating Location or does not check into the Participating Location when scheduled, the credit card provided with the reservation will be charged in accordance with the Participating Location’s cancellation or no-show policy, and any points redeemed for the applicable reservation will not be returned to the Member’s Account.
4. A Member may earn Tier Credits and Unity Points for a Qualifying Stay of up to three (3) rooms per night (the Member’s room and two (2) additional rooms) that are personally booked, paid for, and stayed at within the same Participating Location. All room and incidental charges must be routed to the Member’s room folio and Unity membership number must be on Folio to earn Unity Points and Tier Credits.
5. In some instances, resort, destination, or facility fees will be charged to Members (and not waived), even though certain Program Benefits (e.g., a hotel stay) may have been provided to Members on a complimentary basis.

35. The Program has Unity Tiers as set forth on the Program Website (the current Unity Tiers are: “Star”, “Legend”, “Icon”, and “X”). Tier Credits are used to determine the applicable Unity Tier for a Member each year. Tier Credits are issued to a Member for Qualifying Spend, Qualifying Stays or Hard Rock Cafe visits in accordance with the rules and criteria set forth on the Program Website.

36. As you earn more Tier Credits, you will move towards the next tier in the Program. Higher tiers of the Program come with additional Program Benefits. Tier Credits are solely to enable you to progress to the next tier of benefits. Tier Credits are non-redeemable, cannot be converted to cash, and cannot be used towards any purchase.

37. The Program Benefits for each Unity Tier, and the requirements to achieve a particular Unity Tier, as well as how Tier Credits are earned, are set forth on the Program Website.

38. Your Unity Tier status is determined as follows:

1. The Program Manager may assign an initial Unity Tier to a Member upon registration in the Program;
2. Your Unity Tier status is calculated based on each calendar year;
3. Any adjustment to your Unity Tier status will start on March 1st and will run through to February 28th (or February 29th for leap years) of the following year, provided that if you are promoted to a higher Unity Tier during a calendar year, you will receive that status for the period described in Section 38(F) of these Membership Terms;
4. The number of Tier Credits that you earn during the period January 1st to December 31st are used to calculate your Unity Tier status which starts on the following March 1st;
5. Tier Credits are not carried forward and expire on December 31st of each year; and
6. If, during the period from January 1st to December 31st, we determine, based on the number of Tier Credits in your Account, that you qualify for a higher Unity Tier, then we may invite you to move to a higher Unity Tier before the following March 1st start date. Once you earn a particular Unity Tier, you will receive that status for the rest of the calendar year in which you have earned it and an additional fourteen (14) months after that. For example, if you earn Legend status in 2022, it will be valid until February 29, 2024.

39. Satisfying the criteria for more than one Unity Tier in a calendar year will not extend the duration of a Member’s status in a Unity Tier. The Member will remain in the last Unity Tier determined in a calendar year for the remainder of that calendar year and an additional fourteen (14) months after that. For example, if a Member first achieves Legend status and then Icon status in 2022, that Member will retain the Icon status through February 29, 2024. In addition, earning more than one Unity Tier in a single calendar year will not result in the Member receiving duplicate Program Benefits of both Unity Tiers. The Member will only receive the Program Benefit of the Unity Tier to which that Member is assigned for the period that Member is in that Unity Tier.

40. The earning and redemption of Unity Points and other Program Benefits are subject to all Applicable Laws. As a Member, you are solely responsible for reporting and paying any applicable federal, state, provincial, or local taxes of any jurisdiction connected to your acceptance and use of Unity Points and Program Benefits, unless otherwise established by the Applicable Laws. Neither the Program Manager nor the Hard Rock Affiliated Parties will be responsible for any tax consequences that may flow from your participation in the Program, or your receipt or redemption of Unity Points or other Program Benefits.

What do I Need to Know about Using My Unity Card and Earning Tier Credits and Unity Points?

41. You must be a Member in good standing with the Program at the time of the Qualifying Spend or Qualifying Stay to earn Tier Credits and Unity Points.

42. You must present your Unity Card when making a Qualifying Spend at a Participating Location to earn Tier Credits and Unity Points.  Alternatively, the Participating Location may accept, at their sole discretion, your Unity Account number or an Approved Identification or accept alternative identification instead of your Unity Card.

43. In the case of hotel bookings, you can only earn Tier Credits and Unity Points when you meet the requirements for a Qualifying Stay.  Tier Credits and Unity Points are not awarded for a Non-Qualifying Stay. If, however, during a Non-Qualifying Stay, you make purchases that meet the criteria for Qualifying Spend (e.g., purchases at a Hard Rock Cafe), then you will still be eligible for Tier Credits and Unity Points in respect of such purchases.

44. To receive Tier Credits and Unity Points for a Qualifying Stay, you must provide your Unity Account number at the time of booking, or present your Unity Card at the time of check-in or before completion of check-out.  Alternatively, the Participating Location may accept, at their sole discretion, your Unity Account number or an Approved Identification or accept alternative identification instead of your Unity Card.

45. To receive Tier Credits and Unity Points for a Qualifying Spend in respect of Non-Gaming Items, you must provide your Unity Card to the outlet cashier at the Participating Location prior to settling your purchase.  Alternatively, the Participating Location may accept, at their sole discretion, your Unity Account number or an Approved Identification or accept alternative identification instead of your Unity Card.

46. If you are using your Unity Card for Game Play, the following rules apply:

1. It is your responsibility to ensure your Unity Card is properly inserted and remains active in the gaming machine when playing slots or other electronic gaming  machines with a card reader.  If alternative forms of identification are permitted to be inserted or entered into the  slot  machine or other electronic gaming machines at a Participating Location, then it is also your responsibility to ensure that such alternative identification is correctly inserted or entered, and remains active.
2. It is your responsibility to ensure that a supervisor is aware of your play (e.g., by presenting your Unity Card) when playing table games, bingo, poker, keno, race and sports betting, where applicable.  As a condition of receiving Tier Credits and Unity Points for table games play, bingo, poker, keno, race and sports betting, or other non-machine games, you agree that Tier Credits and Unity Points are granted based on the personal observation of Participating Location employees, which is subject to error.  The determination of that Participating Location shall be final and binding upon you with respect to any discrepancies.
3. You will not earn Tier Credits or Unity Points on Game Play derived from coupons, vouchers, or promotional chips.
4. Members whose gaming-related indebtedness remains unpaid for a period of sixty (60) calendar days or more after incurrence may have the Member's accumulated Tier Credits and Unity Points and other Program Benefits forfeited at the sole discretion of the Program Manager.

47. The Program Manager and/or a Participating Location may, in its sole discretion, set a daily limit or an overall limit as to the number of Tier Credits and Unity Points that a Member may earn in a particular period or hold at a particular time, which may be Program wide, or for a specific Participating Location, or a particular line of business, or a Unity Tier. The Program Manager and Management reserve the right, in their sole discretion, to adjust any Tier Credits or Unity Points based on any malfunction of any slot machine or electronic gaming machine, or any miscalculation, error, misrepresentation, deception, collusion, or fraud in connection with the earning of such Tier Credits or Unity Points.

How Do I Redeem Unity Points?

48. You can redeem your Unity Points at Participating Locations.  The number of Unity Points required to be redeemed for a particular purchase are set forth on the Program Website or are available at a Participating Location.  The Program Manager reserves the right, in its sole discretion, to change the number of Unity Points required to redeem a particular purchase at any time by posting such changes on the Program Website or making such changes available at Participating Locations.

49. You must use your Unity Card to redeem your Unity Points at a Participating Location.  In redeeming Unity Points for Game Play, you will also be required to provide your PIN.  Some Participating Locations may allow you to redeem your Unity Points by you providing an Approved Identification rather than your PIN.  Some Participating Locations may have additional terms and conditions regarding the use of Unity Points, including expiration dates for Unity Points, or periods during which the Unity Points may not be used.

50. If you redeemed Unity Points: (i) to purchase merchandise and that merchandise has been approved for return by the Participating Location; or (ii) you cancel a hotel booking at a Participating Location in accordance with applicable hotel room cancellation policies, the number of Unity Points used for the purchase of the returned merchandise, or the approved cancelled hotel booking will be credited back to your Account; provided, however, non-refundable, pre-paid rates shall not be refunded.  No cash refunds in respect of the Unity Points will be issued.

51. Except as provided in Section 50, all Unity Point redemptions are final unless otherwise allowed at the sole discretion of the Program Manager or Management.

52. Unless otherwise required under Applicable Laws, you do not have any ownership rights in Tier Credits, Unity Points, or other accrued Program Benefits, and these do not constitute property of the Member.  Except where required by Applicable Laws, Tier Credits, Unity Points and other Program Benefits are not negotiable, commissionable, or redeemable for cash and are void if sold for cash or other consideration.

What Other Program Benefits Are Available to Me?

53. The Program may offer additional Program Benefits to you, including different levels of Program Benefits for different Unity Tiers.  These additional Program Benefits may be updated or amended from time-to-time as set forth on the Program Website.  Some Program Benefits may have expiration dates.  Check the Program Website or contact the Participating Location for more details.

Can I Gift, Sell, or Transfer My Tier Credits or Unity Points?

54. No. Tier Credits and Unity Points are non-transferable, including upon death, divorce, or bankruptcy.  Tier Credits and Unity Points are personal and cannot be transferred to anyone else.  In the event of a Member's death, Tier Credits, Unity Points, and other Program Benefits will automatically become void.

Do My Unity Points Expire?

55. Yes. Unity Points expire after 6 months (180 consecutive days) of inactivity on your Account, except where a longer period is required by Applicable Laws as noted in Section 91(a) of these Membership Terms.

Inactivity means that you have had not made any Qualifying Spend, or any confirmed booking that will result in a Qualifying Spend, for six months, (180 consecutive calendar days) as reflected on your Account. The Program Manager’s determination of whether activity has occurred will be final and binding upon you.

For Members who have qualifying spend and earn Unity Points at participating locations within the Province of Ontario, including: Hard Rock Ottawa Hotel & Casino, Hard Rock Cafe Niagara Falls Canada, Rock Shop Niagara Falls Canada, Hard Rock Hotel London, Ontario, inactivity is defined as not making any Qualifying Spend or Qualifying Redemption for six months (180 consecutive calendar days) as reflected on your Account. The Program Manager’s determination of whether activity has occurred will be final and binding upon you.

Can My Membership be Cancelled?

56. By You. You may cancel your Membership at any time by notifying us by mail, email, or telephone as follows:

57. Cancellation of your Membership will result in loss and forfeiture of all accumulated Program Benefits not redeemed prior to the date upon which you request cancellation of your Account, unless Applicable Laws in the jurisdiction in which you reside requires us to continue to honor such Program Benefits, in such case, you shall retain all accumulated Program Benefits, and we will continue to honor such Program Benefits to the extent required by Applicable Laws.

58. If you voluntarily cancel your Membership, you may not re-activate that cancelled Account but you may be eligible to open a new Account without the ability to transfer the previously accumulated Program Benefits into the new Account.

59. By Us. We reserve the right to revoke, cancel, or limit your Membership, at any time and for any reason, at our sole discretion. We are under no obligation to provide you a reason for any such decision, except to the extent required by Applicable Laws. Without limiting the foregoing, and by way of example only, we may revoke or cancel your Membership and forfeit all your Tier Credits, Unity Points and other Program Benefits in our sole discretion and determination if:

1. your actions, statements, or behaviors, whether committed online or at any Participating Location are inappropriate, abusive, offensive, defamatory, or damaging to our reputation and/or the related goodwill in the Marketing Brands or are defamatory or harassing of any Participating Location employee, director, officer, or designee;
2. you violate these Membership Terms;
3. you become an Excluded Individual;
4. you violate Applicable Laws in relation to the Program;
5. you engage in fraudulent activity or misuse the Program or any Program Benefits; or
6. you file for bankruptcy, or you are otherwise subject to a bankruptcy proceeding.

60. If notice and an opportunity to cure any grounds for cancellation of a Member's Membership are required to be provided to the Member under the laws of the Foreign Jurisdiction (as defined in Section 78) in which the Member resides, such notice and opportunity to cure will be provided in accordance with such laws.  Nothing contained in these Membership Terms shall limit the Program Manager in exercising of its legal or equitable rights or remedies.

61. The Program Manager may also terminate the Program or any elements of the Program at any time in its sole discretion.

62. Tier Credits, Unity Points, other Program Benefits, and other related benefits and services of the Program are the sole property of the Program Manager, and are not the property of Members.  On cancellation or termination of Membership in the Program for any reason, or any termination of the Program, all Tier Credits, unredeemed Unity Points, and other Program Benefits will be forfeited and the Member will no longer be able to participate in the Program.  Tier Credits, Unity Points, and other Program Benefits have no cash value and the Program Manager will not compensate or pay cash for any forfeited or unused Tier Credits, Unity Points, or other Program Benefits unless required by Applicable Laws.

63. The Program Manager reserves the right to monitor and review any Member's Account, at any time and without notice, for compliance with these Membership Terms.  The Program Manager may review any Member's Tier Credits, Unity Points, and other Program Benefit balances and transaction history including, but not limited to, requests for Tier Credits, Unity Points, and other Program Benefits.

64. In the event that the Program Manager identifies discrepancies in your Account that the Program Manager reasonably believes are a result of:

1. misrepresentation, deception, collusion, fraud, or misuse of a Unity Card or Account to manipulate accumulation of benefits or misuse Tier Credits or Unity Points or other Program Benefits; or
2. improper conduct, violation of laws, and/or any other improper conduct as determined by the Program Manager's sole discretion, or you have been barred from any Participating Location, or from Game Play, by: (i) the Program Manager; (ii) a Participating Location; or (iii) a relevant jurisdictional authority,

the Program Manager, in its sole discretion, may terminate your Membership, limit, demote, or suspend your Account status, or forfeit some or all of your Tier Credits, Unity Points or other Program Benefits.

65. The Program Manager reserves the right to take legal action to recover any losses, damages, or costs (including its reasonable attorneys' fees and court costs), arising out of, or relating to, any of the matters related to the Program Manager's termination of your Membership.

66. In the event of termination of your Membership for any reason, your Tier Credits, Unity Points and other Program Benefits shall immediately expire.  We shall have no obligation to award any compensation, and there shall be no recourse for the termination of your Membership or any expired Program Benefits, unless required by Applicable Laws.

How Will Any Information I Provide Be Used?

67. We will collect, process, share and use your information (including your personal information) in accordance with the Privacy Policy at unity.hardrock.com/privacy-policy.

68. By applying for Membership to the Program, you acknowledge you have carefully read and agree to the terms of the Privacy Policy.

What Else Do I Need to Know About the Program?

69. Any Unity Card that has been mutilated, forged, misprinted, altered, tampered with, reproduced, is illegible, or has been obtained by any means other than pursuant to these Membership Terms is automatically void and will be retained by the Participating Location.

70. By applying for Membership to the Program, you agree that we may, in accordance with the terms of the Privacy Policy, use any personal information already held or obtained in connection with, or as a result of, you being a member of, or participating in, a pre-existing rewards or loyalty program, including, without limitation, any one or more of the following rewards or loyalty programs: (i) Seminole Wild Card; (ii) Hard Rock Rewards; (iii) Wild Card Rewards; or (iv) Hard Rock Casino Northern Indiana Loyalty Program.

71. Your use of your Unity Card and participation in the Program is strictly subject to these Membership Terms and all Applicable Laws.  We reserve the right to terminate your Membership in the Program and void your Unity Card if you violate this provision.

Disclaimer; Limitation of Liability.

72. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAWS, THE PROGRAM MANAGER, THE HARD ROCK AFFILIATED PARTIES, AND THE PARTICIPATING LOCATIONS, DISCLAIM ANY AND ALL IMPLIED OR EXPRESS WARRANTIES REGARDING THE PROGRAM, THE PROGRAM WEBSITE, THE UNITY APPS, THE PROGRAM BENEFITS, AND ANY PRODUCTS OR SERVICES PURCHASED WITH UNITY POINTS OR ACQUIRED UNDER THE PROGRAM BENEFITS, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.  THE PROGRAM MANAGER AND THE HARD ROCK AFFILIATED PARTIES DO NOT WARRANT THAT THE PROGRAM, THE PROGRAM WEBSITE, UNITY APPS, OR THE PROGRAM BENEFITS WILL BE ERROR-FREE OR UNINTERRUPTED.

73. SUBJECT TO THE FOREGOING AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAWS, THE PROGRAM MANAGER AND THE HARD ROCK AFFILIATED PARTIES WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM OR RELATING TO THE PROGRAM, THE PROGRAM WEBSITE, THE UNITY APPS, THE PROGRAM BENEFITS, AND ANY PRODUCTS OR SERVICES PURCHASED WITH UNITY POINTS OR ACQUIRED UNDER THE PROGRAM BENEFITS, OR THE USE THEREOF, INCLUDING, BUT NOT LIMITED TO, DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, AND CONSEQUENTIAL DAMAGES.

74. CERTAIN UNITED STATES STATE LAWS AND INTERNATIONAL LAWS MAY NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS (SEE SECTION 91 OF THESE MEMBERSHIP TERMS FOR COUNTRY-SPECIFIC NOTICES).

75. THE PROGRAM MANAGER AND THE HARD ROCK AFFILIATED PARTIES ARE NOT RESPONSIBLE FOR PRODUCTS OR SERVICES OFFERED BY OTHER COMPANIES THAT MAY PARTICIPATE IN BENEFITS, OFFERS, OR SPECIAL PROMOTIONS PROVIDED TO MEMBERS.

Indemnification.

76. You agree to indemnify, defend, and hold harmless the Program Manager, the Hard Rock Affiliated Parties and Participating Locations against all claims, demands, causes of action, losses, expenses, damages and costs, including any reasonable attorneys' fees and court costs, resulting or arising from or relating to any of: (a) your breach of these Membership Terms; (b) your breach of any Applicable Laws; or (c) any of your acts or omissions in participating in the Program.

Disputes, Governing Law, No Class Action, and Tribal Sovereignty.

77. Disputes.  You agree that any dispute arising out of these Membership Terms or the Program shall be submitted to the Program Manager and the Program Manager's decision on any dispute or matter arising out of these Membership Terms or the Program will be final and binding on you.  You agree that any claim arising out of, or relating to Membership Terms or the Program, must be brought within one (1) year of the accrual of the claim or be forever barred, notwithstanding any longer statute of limitations in your jurisdiction of residence.

78. Governing Law.  These Membership Terms are governed by the laws of the State of Florida, United States of America, irrespective of where the Membership application was completed or where the Member resides or the choice of law principles of the State of Florida or any other jurisdiction; provided, however, if the Applicable Laws of a country, state, province, territory, or jurisdiction of Member's residence outside the United States (a "Foreign Jurisdiction") require that the laws of such Foreign Jurisdiction shall govern, then the laws of such Foreign Jurisdiction shall govern only to the extent required including as noted in Section 91 of these Membership Terms.

79. Jurisdiction.  You agree that the exclusive venue for any legal proceeding under these Membership Terms or relating to the Program shall be the United States District Court for the Southern District of Florida or if such federal court does not have jurisdiction over the legal proceeding, then a state court of Florida of competent jurisdiction located in Broward County, Florida.  You agree to the personal jurisdiction of such courts and waive any objections to such venue based on forum non conveniens or any other ground.

80. No Class Action/Waiver of Jury Trial.  You agree not to file or participate in any form of class action against the Program Manager or any of the Hard Rock Affiliated Parties arising from or related to, either directly or indirectly, these Membership Terms or the Program, or in respect of any decision of the Program Manager or a Participating Location, and you further agree to resolve any claim on an individual basis as set out in these Membership Terms.  In addition, you and we each irrevocably waive any and all right to trial by jury in any legal proceeding arising out of or related to these Membership Terms or the Program.

General.

81. These Membership Terms constitute the entire agreement between you and the Program Manager relating to the Program and replace any and all previously published membership terms and conditions of the Program.

82. The Program Manager, Hard Rock Affiliated Parties, and Participating Locations are not responsible for any suspension, termination, failure or delay in the Program, Program Benefits, or the award or redemption of Unity Points, or any performance of these Membership Terms, if the suspension, termination, failure or delay is due to labor disputes, pandemics, epidemics, strikes, fire, riot, war, terrorism, government intervention or orders, changes in law, acts of God, or any other causes beyond the control of the Program Manager, the Hard Rock Affiliated Parties, or Participating Locations.

83. The Program Manager and the Hard Rock Affiliated Parties are the sole and exclusive owners or licensees of the trademarks, service marks, trade names, logos, copyrighted or copyrightable materials, and any other intellectual property used in connection or associated with the Program, including but not limited to Hard Rock®, Hard Rock Cafe®, Unity™, Unity by Hard Rock™, and Unity by Seminole Gaming™.  Members shall never, directly or indirectly, interfere with, challenge, file applications for, or claim ownership of these trademarks anywhere in the world.  No rights in such trademarks, service marks, trade names, logos, and copyrighted or copyrightable materials, and any other intellectual property are granted to Members by their participation in the Program; all rights are expressly reserved to Program Manager and the Hard Rock Affiliated Parties.

84. Communications by email will be deemed to have been received one (1) business day after sending and communications by mail will be deemed to have been received five (5) business days after sending.  You must keep your email and mailing addresses current.  Neither the Program Manager, nor any of the Hard Rock Affiliated Parties, shall have any responsibility for misdirected or lost email or physical mail or other Program-related communications, or any consequences resulting from the same.

85. The Program Manager is not responsible for:  (a) any loss or misdirection of, or delay in receiving, any Member application, correspondence, redemption requests, or Program Benefits; (b) theft or unauthorized redemption or use of Tier Credits, Unity Points, or any other Program Benefit; (c) any acts or omissions of third parties (including, without limitation, Participating Locations); or (d) any errors published in relation to the Program, including, without limitation:  (i) any published content errors (including within the Program Website or the Unity Apps), (ii) any pricing or typographical errors, errors of description, errors regarding Participating Locations, and (iii) any errors in the crediting or debiting of Unity Points or Tier Credits to/from Member accounts.  The Program Manager reserves the right to correct, without notice, any errors.

86. If any provision of these Membership Terms is illegal, invalid, or unenforceable:  (a) that provision shall be enforced to the maximum extent possible; and (b) the legality, validity, and enforceability of the remaining provisions of the Membership Terms shall not be affected and shall remain in full force and effect.

87. The failure of the Program Manager to insist upon strict adherence to any term of these Membership Terms shall not constitute a waiver of such term or limit the Program Manager's right thereafter to insist upon strict adherence to that term or any other term of these Membership Terms.

88. Except as noted above, employees of Hard Rock Affiliated Parties or any Participating Location are not authorized to make modifications, any additional representations, commitments, or warranties, or waive any provision of these Membership Terms, and any such action shall be null and void.

89. In the event of any discrepancy between the English version and any translated version of these Membership Terms, the English language version will prevail, unless otherwise required by the law of the Member's Foreign Jurisdiction.

90. A printed version of these Membership Terms and of any notice given by the Program Manager in electronic form will be admissible in judicial, or administrative or any other dispute resolution proceedings based upon or relating to these Membership Terms or your participation in the Program to the same extent and subject to the same conditions as other business documents and records originally generated and maintained by the Program Manager in printed form.

91. Country Specific Notices.  If any provision of these Membership Terms is invalid under the Applicable Laws of a Foreign Jurisdiction, it will only apply to the extent permitted under the Applicable Laws of the Foreign Jurisdiction.

1. Expiration Terms. For residents of the following jurisdictions, the Unity Points will expire after the following period of inactivity (as described in Section 55): The province of Quebec in Canada, and Denmark:  one (1) year.
2. Limitation of Liability. For the European Economic Area, the United Kingdom, and Switzerland:  if you are a resident of the European Economic Area, the United Kingdom, and/or Switzerland, the limitation and exclusions of liability set out in Sections 72 through 75 of these Membership Terms do not apply to you, but you and the Program Manager agree that the Program Manager will be liable for any reasonably foreseeable loss or damage you can show that you have suffered as a result of the Program Manager's failure to carry out its obligations under these Membership Terms to a reasonable standard or breach of any duties imposed by law provided that:  (a) the Program Manager shall not have any liability for events which neither the Program Manager nor the Hard Rock Affiliated Parties or suppliers could have foreseen or prevented even if the Program Manager or the Hard Rock Affiliated Parties or suppliers had taken reasonable care; and (b) as you are a consumer and not entering the Program in connection with any business, the Program Manager shall not have any liability for any commercial or business-related damages, costs, or losses.  The Program Manager will be liable to you for death or personal injury caused by its negligence or if it acts fraudulently.  The Program Manager will try to resolve any disagreements with you quickly and efficiently.  If you are not satisfied with the way the Program Manager deals with any disagreement, you and the Program Manager may agree to refer the matter to arbitration as mutually agreed, but you and Program Manager are not restricted from bringing legal proceedings in your country or elsewhere.  Local mandatory consumer protection laws may apply.
3. In accordance with Canadian Anti Spam legislation (CASL), Hard Rock Ottawa and The Program Manager and Affiliated Parties will not send commercial electronic messages to Canadian Resident guests with no activity (earned or redeemed points on the Unity card) in more than two (2 years), and does not have an express opt in on a Unity platform or in accordance with updated legislative directives from the Government of Canada.
4. In Ontario all requests for information are to be directed to OLG information available at https://casino.hardrock.com/ottawa/freedom-of-information
   Hard Rock reserves the right to cancel, change or alter this Program in whole or in part, as it deems appropriate, including, but not limited to, making changes or alterations to these Terms relating to the accommodation of participants in accordance with the Accessibility for Ontarians with Disabilities Act, 2005
   By joining the Program, while gaming in Ontario, Canada, Members are eligible to use the My PlaySmart program tool, when available, while playing electronic games (other than peer-to-peer poker) with their card. The terms and conditions of the My PlaySmart program tool, which form an agreement between Member and Hard Rock Hotel and Casino Ottawa and OLG and are intended to be legally binding are set out at https://www.playsmart.ca/wp-content/uploads/2019/04/My_PlaySmart_Terms_and_Conditions-EN.pdf and are also available at the Rock Star Rewards desk. By using the My PlaySmart program tool, Members accept and agree to these terms and conditions as they may be amended from time to time.

Responsible Gaming Statement.

92. Hard Rock offers PlayersEdge® information to its patrons to encourage responsible gaming at all Participating Locations.

Bet with your head, not over it. If you, or anyone you know, has a gambling problem, please contact the organization relevant for your area: