Donate Unity Points
Every 100 Unity Points = $1 of impact
- Supports mental health through music
- Provides disaster relief
- Promotes wellness for those who need it most
Your gift of 10,000 Unity Points can help bring music therapy to children in hospitals.
Your gift of 20,000 Unity Points can support disaster relief efforts for communities.
Your gift of 10,000 Unity Points can fund mental health programs powered by healing music.
Our Partners
Frequently Asked Questions
You can make multiple donations, starting from 100 Unity Points ($1) each, up to 20,000 Unity Points ($200) per day.You can keep giving as often as you’d like. Every 100 Unity Points equals a $1 donation to the Hard Rock Heals Foundation.
All donations support the Hard Rock Heals Foundation, which funds breast cancer research, awareness, and patient support through partners like the American Cancer Society and other trusted global organizations.
Donations made with Unity Points are not eligible for a tax receipt. Unity Points can be redeemed for value, but they are not considered taxable income and therefore, donations made with points aren’t tax-deductible.
You can still view all your donations in your Transactions page by filtering for “Donations.
No, donating points does not extend your Unity Points expiration.
To extend your expiration date, you must make a qualifying spend at a participating Hard Rock location such as a Cafe, Hotel, Casino, or Rock Shop, or through an eligible online purchase.
For full details, visit the Unity Rewards Program Terms and Conditions.
Yes. Donations through your Unity account use secure systems that protect your personal and member information.
No, all donations go to the Hard Rock Heals Foundation, which distributes funds to vetted breast cancer organizations worldwide.
Yes. You’ll receive confirmation once your donation is processed, and you can view it anytime in your Transactions page. Filter by “Donations” to see all your contributions from the past 12 months.
You can also support Pinktober in person through events, special merchandise purchases, and local fundraisers at participating Hard Rock locations. To learn more, visit hardrock.com/pinktober.
While Pinktober runs from October 1–31, all Unity Points donations made during this time directly support breast cancer awareness, research, and patient care programs through the Hard Rock Heals Foundation.
All donations made using Unity Points are final, non-refundable, and are not eligible for tax deduction under current U.S. tax law. Donated Unity Points will not be returned, exchanged, or credited back to your account under any circumstances. Additionally, using Unity Points for donation purposes does not reset or extend their expiration timeline. Unity Points will continue to expire 180 days from the date they were originally issued, regardless of whether they have been used for donations or other rewards.
All Unity Point donations are directed exclusively to the Hard Rock Heals Foundation, a registered 501(c)(3) nonprofit organization committed to making the world a better place through the unifying and healing power of music. The Foundation supports programs related to mental health, disaster relief, humanitarian aid, and children’s wellness and education. Donations may be allocated to both global and local initiatives that align with the Foundation’s mission and values. By donating, you are helping to amplify the reach and impact of Hard Rock’s philanthropic work around the world.
Please review your donation amount carefully before submitting, as donations cannot be altered once confirmed. For additional information about Unity Points or the Hard Rock Heals Foundation, please refer to the FAQ section or contact our support team.