Unity by Hard Rock
Where Every Moment Earns You More
Unity by Hard Rock is a global loyalty program unlike any other, designed to reward you for doing what you love. Whether you’re dining at our legendary Cafes, staying at our iconic hotels, gaming at our world-class casinos, picking up merch at a Rock Shop, playing online games, or placing a sports bet, Unity by Hard Rock helps you make every moment unforgettable
With Unity by Hard Rock, it’s not just what you do—it’s how you’re rewarded for it.
Earn Your Way
Rewards Made Easy
Wherever U go, Unity by Hard Rock helps you rack up Unity Points† & Tier Credits with every qualifying purchase. Unity by Hard Rock makes it simple (and fun) to earn rewards with activities you already enjoy!
3x
Earn 3 Unity Points for every qualifying $1 spent at participating Cafes, non-casino Hotels and Rock Shops
1x
Earn 1 Unity Point for every qualifying $1 spent on all other non-gaming spend in participating Casinos.
x
Earn Unity Points* on gaming in participating Casinos.
*Earning rates at Casinos vary by location.
†Your Unity Points will remain active as long as you’ve made a qualifying purchase within the last 180 days. Redeeming Unity Points will not keep your unspent points from expiring.
Discover Where to Earn
With over 200 locations worldwide, maximize your earnings with Unity by Hard Rock. Every meal, stay, game, or purchase brings you closer to unforgettable rewards.
How to earn Unity Points
Get ready to earn Unity Points with every qualifying purchase at our participating locations. But that's not all - as you earn, you'll accumulate Tier Credits unlocking exclusive benefits and rewards.
Hotels
Earn Unity Points and Tier Credits with each stay at our hotels, resorts, and casino hotels.
Explore our destinations and book your next getaway now!
Cafes
Earn Unity Points and Tier Credits with every legendary meal, from juicy burgers to creative riffs.
Find a Cafe and Savor the flavors today!
Casinos
Earn Unity Points and Tier Credits while playing your favorite slot machines and table games.
Discover a casino near you and try your luck today!
Rock Shops
Earn Unity Points and Tier Credits while shopping for your favorite merchandise, whether online or in our stores worldwide.
Restaurants
Enjoy unforgettable meals while earning Unity Points and Tier Credits at participating restaurants in our hotels and casino hotels.
Explore our hotels and casino hotels to discover your next adventure.
Online Games
Boost your gaming experience by earning Tier Credits on select online games. Rack up Unity Points with selected in-game purchases.
Ready to elevate your gameplay and start earning? Play and earn now!
Online Sports Betting
Exchange Rewards Points for Unity Points to use at any participating location or redeem your Unity Points for Rewards Points to place a bet.
Credit Card
With the Unity™ by Hard Rock Mastercard® Credit Card, every purchase unlocks rewards. Earn Unity Points on all your spending, transforming everyday expenses into rewarding opportunities.
Redeem Your Rewards
Your rewards. Your choice.
Transform your Unity Points into real dollars and unlock a world of unforgettable experiences. Whether you're saving up for a special treat or planning an exciting adventure, every point brings you closer to your goal.
With 100 Unity Points equating to $1 USD* for qualifying purchases, your next reward is just around the corner! Start earning and see how quickly your Unity Points can add up to something special.
*Conversion rates may vary.
Stay
Use your Unity Points to book or upgrade your room. Enjoy a relaxing stay at our all-inclusive resorts or stay close to the action at our casino hotels.
Dine & Wine
Indulge in a culinary adventure at our participating restaurants, lively bars and lounges, and our legendary Hard Rock Cafes across the globe.
Game
Unity Points can be converted into Free Play at selected casinos, giving you even more chances to play your favorite games and win big!
Shop
Explore our iconic collections and discover unique merchandise at any Rock Shop location worldwide or conveniently online.
Play Online
Unleash the thrill of gaming at home with our collection of selected Hard Rock Games. Download today and embark on your adventure.
Bet
Experience the thrill of sports betting at selected casinos or online. With an extensive selection, there’s something to captivate everyone.
Amplify Your Experience
No Limit Partnership.
As a Unity by Hard Rock member, unlock exclusive benefits that bring you closer to the luxury and excitement you deserve with Royal Caribbean® and Celebrity Cruises®.
Advance Through Tiers
Unlock More Benefits as You Level Up.
As you progress through the Unity Tiers, your loyalty opens the door to a range of exciting rewards. Each level unlocks unique benefits designed to enhance your experience. Start your journey today and see how your commitment can lead to unparalleled opportunities and privileges. Rise to the top and discover the wonders that await!
Build your status
As you climb the ranks of the Unity Tiers, experience a world of exclusive perks and tailored benefits.
Star
Your introduction to Unity includes discounts, presale access, offers, gifts, and more. It's easy to start receiving the Star treatment, and it's available worldwide at participating locations.
Legend
From the casino floor to being first at the door, Legend members enjoy everything that Star members do, and then some. This includes member-only hotel rates, special cafe benefits, and more.
Icon
Icon members embody the Hard Rock spirit and benefit from everything Legends do—and beyond. From priority treatment in the casino to VIP hotel-lounge access, Icon members who eat, live, and breathe the Hard Rock life get rewarded with Unity.
X
We've saved our very best for the very best. This bespoke Tier is whatever our members want it to be – think exclusivity and personalized service. X members have the opportunity to experience the world through the lens of a VIP, and we're here to make it happen.
Why Join Unity?
A Global Loyalty Program Unlike Any Other.
Unity isn’t just a rewards program — it’s a lifestyle. Discover a connected universe of luxurious stays, iconic restaurants, exhilarating gaming, and immersive events. Our members are at the center of it all. Join the Hard Rock family and discover how effortless earning and redeeming points can be.
- Earn and redeem at 200+ Hard Rock and Seminole Gaming locations around the world.
- Get instant access to exclusive rewards.
- Seamlessly integrate your stays, dining, gaming, shopping, and more into one comprehensive rewards network.
What are you waiting for?
Frequently Asked Questions
To create a new Unity by Hard Rock account, you can follow these steps:
- Go to our sign up page to create a new account.
- Fill in the required information.
- Once you have filled out the form, click on the "Create Account" button.
- You will receive a confirmation email with a link to verify your email address. Click on the link to complete the signup process and activate your online account.
After completing the signup process, you can log in to your new Unity by Hard Rock account and start enjoying the benefits, including exclusive offers, discounts, and promotions at participating Seminole Gaming and Hard Rock locations worldwide.
No, the membership is for individual use only. However, you can encourage your friends and family members to join too!
Any points or rewards earned are non-transferable.
Visit our locations page to discover all the participating Unity by Hard Rock locations, where you can earn and redeem Unity Points for incredible rewards, exclusive benefits, and special offers.
Tier Credits are a measure of your progress toward your next Unity Tier status. They are earned based on your total gaming or non-gaming qualifying spend in a calendar year (January 1st through December 31st). You earn 1 Tier Credit for every $1 spent in participating cafes and hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Total annual tier Credits = Tier Score. Your Tier Score will reset at the beginning of each year.
Tier Credits are earned within a calendar year (January 1 – December 31) and are used to calculate your Unity Tier status which starts on the following March 1st.
Tier Status must be earned each year to maintain your status for the following calendar year.
Your Tier Credits will always reset to 0 on January 1 each year.
To learn more, read our Unity Program Terms & Conditions.
Your Tier Status is valid for 14 months. The calculation of your Unity Tier status is based on each calendar year earnings.
To learn more, read our Unity Program Terms & Conditions.
Unity Points are earned every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels. Unity Points work just like cash at any participating Hard Rock and Seminole Gaming location.
You can earn 3 Unity Points for every $1 spent in any participating cafe and non-casino hotel, and 1 Unity Point for every $1 spent on all other non-gaming spend in casinos. Unity Point earning rates for gaming at our casinos will vary at each casino based on your individual game play.
Your Unity Points will not expire if you have made an eligible purchase within the last 180 days.
Redeeming Unity Points does not reset the expiration date.
The following activities at participating locations are considered qualifying spend and will extend your point expiration dates:
- Table games play
- Slot machine play
- Online gaming
- Poker play
- Dining at participation cafes
- Qualifying stays
- Purchases at Rock Shop (including online store)
Log in to Unity by Hard Rock website or the Unity mobile app to check your Tier Credits and Unity Points balances, plan future visits, access special promotions, and much more!
You can also check your Tier Credit and Unity Point balances at a player’s club or kiosk where available at participating locations.
You will earn a total of 5 Unity Points per $1 spent at participating Hard Rock non-casino properties: Earn 3 Unity Points when you present the Unity by Hard Rock loyalty card and earn an additional 2 Unity Points when you pay for your qualifying purchases with your Unity by Hard Rock Mastercard®, for a total of 5 Unity Points.
Earn a total of 4 Unity Points per $1 on non-gaming spend at participating Hard Rock Casino Properties: Earn 1 Unity Point when you present the Unity by Hard Rock loyalty card and earn an additional 3 Unity Points when you pay for your qualifying purchases with your Unity by Hard Rock Mastercard®, for a total of 4 Unity Points.
Earn a total of 2 Unity Points per $1 spent at restaurants and grocery stores.
Earn a total of 1 Unity Point per $1 spent on all other purchases.
For a list of participating locations, please visit https://unity.hardrock.com/discover/locations
Yes, making a purchase with your Unity by Hard Rock Mastercard® will keep your Unity Points active.
Yes, Unity does have a mobile app! You can easily download it from the App Store for iOS devices and the Google Play Store for Android devices.
Simply search for "Unity by Hard Rock", tap that download button, and you'll be rocking out with Unity on the go in no time.
Download the Unity App
See all Unity has to offer —at your fingertips.
The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.
