Come together and
earn rewards

Unity by Hard Rock is a global loyalty program like no other. Earn points doing what you love and redeem for immersive resort and hotel experiences, wining and dining, best-in-class gaming, spa days, and Hard Rock merchandise, all around the globe.

Watch film watch the film


Exclusive Access to Global Icons

Join Unity now and enter for the chance to win once-in-a-lifetime experiences with the biggest names in music, sports, and entertainment in the world’s coolest locations.

Come together
with Noah Kahan

Sweepstakes open April 30, 2024 – May 31, 2024

Noah Kahan

Come together
Maldives Experience

Sweepstakes open April 30, 2024 – August 31, 2024


Come together
with Lionel Messi

Sweepstakes open June 1, 2024 – June 30, 2024

Lionel Messi

Come together
with John Legend

Sweepstakes open July 1, 2024 – July 31, 2024


Unity Benefits


Earn points dining out in NYC and redeem for a spa day in the Maldives. Or, turn playing slots in Hollywood into luxurious stays in Bali. How you reward yourself is completely up to you.

The Guitar Hotel
  • Access exclusive member-only rates when you book your hotel through our official websites.

  • Choose from a range of exclusive amenities upon arrival at the hotel check-in.*

*Varies per participating location and tier.

See all benefits

Exclusive Content

COME together behind the scenes

Unity by Hard Rock brings together the world’s best music, nightlife, and entertainment for our members. So we sat with global icons Shakira, John Legend, Lionel Messi, and Noah Kahan to talk about what inspires them, who they admire, defining moments in their career and the importance of experiencing the world.



Hard Rock Bet has hundreds of ways to play with an easy-to-use and top-rated online sportsbook and casino experience.
Full UNITY integration is coming soon, so you can play and earn rewards from anywhere.

Preview of Unity App



Hard Rock Games has the game you've been looking for, with 500+ casino games, 1,000+ exciting puzzles, live tournaments and more! Earn UNITY rewards while playing on mobile or online from anywhere in the world.

Preview of Unity App


All of our best.
All in one place.

A great burger or fine dining, a night of live music, an immersive hotel experience or playing at the tables, get access to all Hard Rock Hotels and Resorts, Casinos, Cafes, and Rock Shops. With Unity, your rewards go where you go. Globally.

  • Hotels
  • Resorts
  • Casinos
  • Dining
  • Live
Hard Rock Hotel Shenzhen

Hard Rock Hotel Shenzhen

Hard Rock Hotel New York rooftop

Hard Rock Hotel New York

Hard Rock Hotel Maldives

Hard Rock Hotel Maldives

Hard Rock Hotel Ibiza

Hard Rock Hotel Ibiza

Couple walking through the cabanas at Seminole Hard Rock Hotel & Casino Hollywood, FL
Kids playing in the pool at a resort
A woman enjoying the Rock Spa
A woman lounging poolside
Friends playing craps together
A man playing the slots
Friends having fun at the craps tables
Craps table at Seminole Hard Rock Hotel & Casino Hollywood, FL
Couple enjoying sushi at Kuro
Fine dining at Hard Rock
Steak at Council Oak
Seafood platter at Council Oak
Live concert performance
Crowd at a concert
Crowd watching a concert at Hard Rock Live
Woman enjoying a live performance

Earn points doing what you love

Redeem Hard Rock rewards

Level up in the Unity tiers

Learn how Unity works


Your rewards
go where
you go

Unlock exclusive rewards with our global loyalty program. Download the app now to earn points while receiving exclusive perks and rewards at Hotels and Cafes. Where will you come together?

Preview of Unity App

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of and those physically located in the 50 United States (D.C.), Canada (excl. QC), Mexico, and the U.K., 21 years of age and older who have an existing or new Unity™ by Hard Rock loyalty program account in good standing. Correct answer to skill-testing question required for Canadians. Void elsewhere & where prohibited by law. Promotion begins at 9:00 a.m. ET on 4/30/24 and ends at 11:59:59 p.m. ET on 8/31/24, subject to specific start and end times within that period for specific Prize Pools. Enter by logging in to your Unity™ by Hard Rock loyalty program account, and then visiting, selecting your country and agreeing to the Official Rules; then select Prize Pool(s) open to you. Prizes are limited to specific dates. Subject to full Official Rules, including alternate methods of entry, Entry Period and Prize Pools, limits, odds, and prize details, click here. Sponsor: Seminole Hard Rock Support Services, LLC, d/b/a HR Unity Global Services, 5701 Stirling Road, Davie, FL 33314 USA.