Unity by Hard Rock is a global loyalty program unlike any other. Earn and redeem incredible rewards while doing what you love at participating locations. Join us and unlock a world of endless possibilities, where unforgettable memories await.
Unity Member Exclusive Rates
As a Unity member, enjoy exclusive rates at any of our participating hotels, resorts or casino hotels.
Unity Member Exclusive Rates
As a Unity member, enjoy exclusive rates at any of our participating hotels, resorts or casino hotels.
Hard Rock Hotel & Casino Bristol
500 Gate City HWY, Bristol, VA, 24201, United States of America
Hard Rock Hotel San Diego
207 5th Ave, San Diego, CA, 92101, United States of America
Hard Rock Cafe
Take center stage while being immersed in a world of music, iconic memorabilia, and of course – delicious food. Let our entertainment take you away while you enjoy a mouth-watering menu that is home to our famous Legendary® Burger, luscious libations, and more. Don't forget to use your Unity by Hard Rock loyalty card to earn points and elevate your experience even further.
Find your local Cafe View Menu
Signature Dishes
Legendary® Steak Burgers
All Legendary® Steak Burgers are served with toasted artisan buns and seasoned fries.
One Night In Bangkok Spicy Shrimp™
Crispy shrimp, tossed in a creamy, spicy sauce, topped with green onions and sesame seeds, served on a bed of coleslaw.
Baby Back Ribs
Seasoned with our signature spice blend, then glazed with our house-made barbecue sauce and grilled to perfection, served with seasoned fries, coleslaw and ranch-style beans.
Rock Shop
Dive into our online rock shop and redeem your Unity Points for merchandise from top cities, all at your fingertips. Snag a signature piece of our Hard Rock collection, without leaving your couch.
Unity Points x Rock Shop
Shop NowHard Rock Entertainment
Immerse yourself into the electrifying world of live music and entertainment where every beat resonates with your soul. Get front-row access to the most coveted concerts, spectacular sports events, and live performances that make memories to last a lifetime.
Hard Rock Live
Whether it's a concert, a show, or a special appearance, memories made at Hard Rock Live last a lifetime.
Hard Rock Event Center
Host some of the nation's hottest entertainers and must-see concerts as well as conventions, trade shows, private events, and more at our Hard Rock Event Centers.
DAER Nighclub & Dayclub
DAER redefines the nightlife and day life event scene with top producers and live performances.
Hard Rock Games
Hard Rock Games has something for everyone with unique social gaming apps that span both casino and casual titles. Connect your favorite game to your Unity by Hard Rock account today to earn Unity Points and exclusive prizes only members can get their hands on!
Hard Rock Adventures
Hard Rock Jackpot Casino
Neverland Casino by Hard Rock
Connect with music history
Memorabilia Collection
Discover the preeminent collector of music and entertainment memorabilia for over 50 years. Beginning with Eric Clapton's donation to simply mark his seat in London, our collection has grown to over 86,000 pieces worldwide -the largest such collection in the world.
John Lennon's Suede Jacket
John Lennon
1965’s Rubber Soul was a turning point for the Beatles. As their sound evolved, so did their style. They said goodbye to their matching suits and ushered in a more personalized look. With this suede jacket, John was showing his true self and celebrating his individuality as a person and songwriter.
Lady Gaga's Hand-Painted Dress and Headpiece
Lady Gaga
You might recognize this outfit from Gaga’s cover appearance on the March 2014 issue of Harper's Bazaar as photographed by Terry Richardson. This sheer, floor-sweeping couture dress with corset bodice and matching neck ruff was meticulously hand-painted at the House of Herrera Atelier in Manhattan.
History in the making
Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and has cafe, casino and hotel venues in over 74 countries. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.
Download the Unity App
See all Unity has to offer —at your fingertips.
The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.
Serving People & Our Planet
More than 40,000 Hard Rock employees enact our mottos of: "Love All-Serve All," "Save The Planet," "Take Time to be Kind" and "All Is One" across 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shop and Cafes spanning 74 countries. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.
Awards
For casino lovers
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