Unity by Hard Rock is a global loyalty program unlike any other. Earn and redeem incredible rewards while doing what you love at participating locations. Join us and unlock a world of endless possibilities, where unforgettable memories await.

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Unity Member Exclusive Rates

As a Unity member, enjoy exclusive rates at any of our participating hotels, resorts or casino hotels.

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Unity Member Exclusive Rates

As a Unity member, enjoy exclusive rates at any of our participating hotels, resorts or casino hotels.

Hard Rock Cafe

Take center stage while being immersed in a world of music, iconic memorabilia, and of course – delicious food. Let our entertainment take you away while you enjoy a mouth-watering menu that is home to our famous Legendary® Burger, luscious libations, and more. Don't forget to use your Unity by Hard Rock loyalty card to earn points and elevate your experience even further.

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Signature Dishes

Legendary® Steak Burgers

All Legendary® Steak Burgers are served with toasted artisan buns and seasoned fries.

One Night In Bangkok Spicy Shrimp™

Crispy shrimp, tossed in a creamy, spicy sauce, topped with green onions and sesame seeds, served on a bed of coleslaw.

Baby Back Ribs

Seasoned with our signature spice blend, then glazed with our house-made barbecue sauce and grilled to perfection, served with seasoned fries, coleslaw and ranch-style beans.

Rock Shop

Dive into our online rock shop and redeem your Unity Points for merchandise from top cities, all at your fingertips. Snag a signature piece of our Hard Rock collection, without leaving your couch.

Unity Points x Rock Shop

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Hard Rock Entertainment

Immerse yourself into the electrifying world of live music and entertainment where every beat resonates with your soul. Get front-row access to the most coveted concerts, spectacular sports events, and live performances that make memories to last a lifetime.

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Hard Rock Live

Whether it's a concert, a show, or a special appearance, memories made at Hard Rock Live last a lifetime.

Hard Rock Event Center

Host some of the nation's hottest entertainers and must-see concerts as well as conventions, trade shows, private events, and more at our Hard Rock Event Centers.

DAER Nighclub & Dayclub

DAER redefines the nightlife and day life event scene with top producers and live performances.

Hard Rock Games

Hard Rock Games has something for everyone with unique social gaming apps that span both casino and casual titles. Connect your favorite game to your Unity by Hard Rock account today to earn Unity Points and exclusive prizes only members can get their hands on!

Bring the fun home

Hard Rock Adventures

Hard Rock Jackpot Casino

Neverland Casino by Hard Rock

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Download the Unity App

See all Unity has to offer —at your fingertips.

The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.

Download Unity by Hard Rock at the App Store Download Unity by Hard Rock at the Google Play Store

Connect with music history

Memorabilia Collection

Discover the preeminent collector of music and entertainment memorabilia for over 50 years. Beginning with Eric Clapton's donation to simply mark his seat in London, our collection has grown to over 86,000 pieces worldwide -the largest such collection in the world.

John Lennon's Jacket
John Lennon's Suede Jacket
John Lennon
Suede Jacket

1965’s Rubber Soul was a turning point for the Beatles. As their sound evolved, so did their style. They said goodbye to their matching suits and ushered in a more personalized look. With this suede jacket, John was showing his true self and celebrating his individuality as a person and songwriter.

Lady Gaga's Dress
Lady Gaga's Hand-Painted Dress and Headpiece
Lady Gaga
Hand-Painted Dress and Headpiece

You might recognize this outfit from Gaga’s cover appearance on the March 2014 issue of Harper's Bazaar as photographed by Terry Richardson. This sheer, floor-sweeping couture dress with corset bodice and matching neck ruff was meticulously hand-painted at the House of Herrera Atelier in Manhattan.

History in the making

Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and has cafe, casino and hotel venues in over 74 countries. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.

Serving People & Our Planet

Groups of people celebrating diversity

More than 40,000 Hard Rock employees enact our mottos of: "Love All-Serve All," "Save The Planet," "Take Time to be Kind" and "All Is One" across 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shop and Cafes spanning 74 countries. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.

Learn how we live our mottos


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