
Save up to 10%
on your next stay
Unlock exclusive member-only hotel rates. All Unity by Hard Rock members get exclusive room rates at Hotels and Casino Hotels just for being a member.
Shop Fender Guitars
Strap in and turn up the volume!
Iconic Eric Clapton & Jimi Hendrix guitars bring legendary sound with premium Fender craftsmanship.
Play Full Throttle
with Dale Earnhardt Jr.
Play Hard Rock Games’ first-ever celebrity slot, built for speed, packed
with features, and tuned for big wins!
Whatever U do, get rewarded
Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.
Explore Our Destinations
No matter where you are in the world, there's always a Hard Rock nearby, waiting for you
to discover its music-inspired themes, captivating artistry, and iconic memorabilia.
HARD ROCK HOTEL
MADRID
HARD ROCK HOTEL
MALDIVES
MALDIVESInvite the entire crew, and a few plus ones, to Hard Rock Hotel Maldives, one of the best Maldives all-inclusive resorts in the Indian Ocean. Learn More.

SEMINOLE HARD ROCK HOTEL & CASINO HOLLYWOOD
UNITED STATES
Countless thrills and memorable moments await you at Seminole Hard Rock Hotel & Casino Hollywood. Learn More.

Join Unity
Rewards are waiting for U.
Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.
First-time online user?
Complete your signup and activate your online account today.

Download the Unity App
See all Unity has to offer —at your fingertips.
The Unity by Hard Rock mobile app makes it easier to access your account information, personalized offers and member-only rewards in real-time —anytime, anywhere. Learn More.